INTRODUCTION OF THE PROJECT REPORT
RETAIL MEANING :-
Retail comes from the French word retailer which refers to "cutting off, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). It's literal meaning for retail was to "cut off, shred, paring".
Business of selling products and services to the public as the ultimate consumer. Retailing involves selling many different products and services, either from a store location or in direct selling through vending machines and in-home presentations, mail order, and so on.
First retailers in India include BATA, Pantaloon, Bombay Dyeing, Spencer’s, and Nilgiris. The current Retail scenario is controlled by the likes of shoppers stop, Big Bazaars.
It order to discuss retailing in an orderly fashion, let us begin with the fact that retailers are separated into categories. Categories can be thought of as a group of related products which are sold by retailers which compete against each other. Let us take furniture as an example. There are many stores selling furniture-some are purely local, many are national chains. The goods sold by furniture stores are pretty much the same, however, varying only in quality and price. Furniture as a category, then, involves a number of competitors (firms), each trying to outsell the other. I am going to provide over several examples of retail categories below, and simultaneously, identify some of the leading firms in that category.
Ø DHEERUBHAI HEERACHAND AMBANI
Ø MUKESH DHEERUBHAI AMBANI
Ø RELIANCE INDUSTRY LIMITED
Ø MORE ABOUT RELIANCE
Ø MARKETING DEPARTMENT
Ø MARKET CONDITIONS
Ø OBJECTIVE TO STUDY
Ø AREA UNDER FIELD RESEARCH
Ø FACTS UNDER STUDY IN DIFFERENT FORMAT
Ø SOME INTERNATIONAL RETAILERS
Ø INDIAN RETAILERS
Ø DATA ANALYSES AND INTERPRATION
Ø MY INFERENCES
Project Description :
Title : Project Report Retail Outlets of Reliance Industries/Retailing in India
Category : Project Report for MBA
Pages : 62
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