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Project Report on Brand Positioning of Different Soaps of Hindustan Unilever Limited


Introduction towards Project Report : This project discusses the "BRAND POSITIONING OF DIFFERENT SOAPS OF HINDUSTAN UNILEVER LIMITED". The project will help in understanding the brand positioning of different soaps produced and marketed by Hindustan UniLever limited.

Hindustan Unilever Limited, 51.6% subsidiary of Unilever Plc, is the largest FMCG Company in the country, with a turnover of Rs118bn. The companys business sprawls from personal and household care products to foods, beverages, specialty chemicals and animal feeds. The company has a dominating market share in most categories that it operates in such as toilet soaps, detergents, skincare, hair care, color cosmetics, etc. It is also the leading player in food products such as branded packaged tea, coffee, ice cream and other culinary products.

Brands of Hindustan Unilever

Two pillars - strong brand equity and a wide distribution network, characterize the fast moving consumer goods business. Brand equities are built over a period of time by technological innovations, consistent high quality, aggressive advertisement and marketing. Availability near the consumer through a wide distribution network is another crucial success factor, as products are of small value, frequently purchased daily use items. HUL is strong on both these fronts with 110 brands and a 1mn strong direct retail reach.

Competitive Position: HUL is the market leader in the detergent and soap industry. Nirma is a close competitor in detergents and has been slowly gaining ground in toilet soaps too. The other significant competitor in detergents is P&G. Despite being the global leader in this segment, has been unable to achieve a critical mass in India due to premium pricing strategy. In oral care segment, HUL has emerged as a strong No 2 player, giving stiff competition to the market leader Colgate. In the hair care segment, HUL dominates the shampoo market and is the No 2 player in hair oils. In the skin care market, besides competition from leading global players, HUL has also been losing share to south based player Cavincare Ltd. In the foods business, Tata Tea in packet tea, Nestle in coffee and culinary products, GCMMF (Amul) in ice creams, and Godrej Pillsbury in staple food are the main competitors.


Objectives of the Project Report :

1. To see the awareness level of the consumer in references to soap market.

2. To find out brand and colour and shape preference among surveyed consumer.

3. What are the additional features required their brand and their loyalty.

4. To know the reason for a switch over from one brand to another.

5. To study the influence of various sources of information on consumers buying behaviour.


Table of Contents of Project Report:

- Executive summary

Chapter 1: Introduction

Chapter 2: About the Industry Profile

Chapter 3:About the Company

Chapter 4:Brand and Brand Positioning Project Report

Chapter 5:Research Methodology

Chapter 6:Analysis & Interpretation

Chapter 7: Conclusion & Suggestions

Annexure



Project Description :

Category : MBA Project Report

Title : Project Report on Brand Positioning of Different Soaps of Hindustan Unilever Limited

Pages : 70

Description : This project report is on "Brand Positioning of Different Soaps of Hindustan Unilever Limited" and give all information about Lifebuoy, Lux, Breeze, Liril, Hamam, Pears, Dove, Rexona etc.

This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : bkm.7899@gmail.com or bkm.7899@gmail.com or call at 08398957646

We will send you a hardcopy with hard binding and a softcopy in CD from courier.

 

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