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Project Report on Cold Drinks (Coca Cola, Pepsi Cold Drink)

OBJECTIVES OF THE STUDY

Following are the objectives of the study:

1. To know the most effective media of advertisement

2. To find out the reasons for liking the advertisement of cold drinks.

3. To find out the most popular slogan of advertisement regarding cold drinks.

Research Methodology

Research is voyage from known to unknown

Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique which provide precise tools, specific procedure and technical rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation. Different type of research designs is available depending upon the nature of research project, availability of able manpower and circumstances.

Methodology

1. Research Design: The research design is the blueprint for the fulfillment of objectives and answering questions. It is a master plan specifying the method and procedures for collecting and analyzing needed information.

o Descriptive Research is used in this study as the main aim is to describe characteristics of the phenomenon or a situation.

2. Data Collection Methods: The source of data includes primary and secondary data sources.

Primary Sources: Primary data has been collected directly from sample respondents through questionnaire and with the help of interview.

Secondary Sources: Secondary data has been collected from standard textbooks, Newspapers, Magazines & Internet.

3. Research Instrument: Research instrument used for the primary data collection is Questionnaire.

4. Sample Design: Sample design is definite plan determine before any data is actually obtaining for a sample from a given population. The researcher must decide the way of selecting a sample. Samples can be either probability samples or non-probability samples.

Sampling Technique: Convenience

Sample Size: 50 Respondents.

Area of Study: Yamuna Nagar.

MARKET PROFILE

(Coca Cola)

Brands of Coca- Cola

i) Coca Cola

ii) Thums-up

iii) Limca

iv) Fanta

v) Maaza

vi) Maaza Tetra

vii) Sprite

Flavours of the brand :

i) Cola

ii) Lemon

iii) Soda

iv) Orange

v) Mango

vi) Clear Lemon

Size of the Coca Cola cold drinks available in market

i) 200 ml Bottles (RGB Glasses)

ii) 300 ml Bottles (RGB Glasses)

iii) 500 ml Bottles (RGB Glasses)

iv) 1 Litre (PVC Bottles)

v) 1.5 Litre (PVC Bottles)

vi) 2 Litre (PVC Bottles)

Sales of Coca Cola Cold drinks

Coca Cola Cold drinks	Weekly (in carets)	Monthly (in carets)	Yearly (in carets)
Coca Cola	520	1840	22400
Fanta	250	1030	12900
Thums-up	350	1350	18500
Limca	380	1210	16300
Maaza Tetra	80	380	6200
Sprite	70	280	5000
Maaza	120	690	10000

(Primary data)

There is more consumption of Coca Cola and has 70% market share in the Yamunanagar city and Coca Cola is having maximum consumption and after that Thumps-up and after it Limca cold drink in the market and all the products has good sale but less than these.

Brands of Pepsi

i) Pepsi Cola

ii) Mirinda Lemon

iii) Mirinda Orange

iv) Pepsi Soda

v) Pepsi Apple

Flavours of the brand :

i) Cola

ii) Lemon

iii) Orange

iv) Soda

v) Apple

Size of the Pepsi cold drinks available in market

vi) 200 ml Bottles (RGB Glasses)

vii) 300 ml Bottles (RGB Glasses)

viii) 500 ml Bottles (500 pt. Bottles)

ix) 1 Litre (PVC Bottles)

x) 1.5 Litre (PVC Bottles)

xi) 2 Litre (PVC Bottles)

Sales of Pepsi Cold drinks

Pepsi Cold drinks	Weekly (in carets)	Monthly (in carets)	Yearly (in carets)
Pepsi	430	1750	21600
Mirinda Lemon	390	1180	15400
Mirinda Orange	245	1000	13600
Pepsi Soda	126	470	6000
Pepsi Apple	120	400	5000

(Primary Data)

The consumption of Pepsi cola, after this sale of Mirinda Lemon is there and after it Mirinda Orange is there and the market share is less of Pepsi in comparison of Coca Cola.

TABLE 4.1

RESPONDENT'S CLASSIFICATION ACCORDING TO AGE

Age (in years)	No. of respondents	Percentage
11-20	22	44
21-40	25	50
41-60	3	6
Total	50	100

Table 4.1 shows that 44% of the respondents are in the age group of 11-20, 50% are in the age group of 21-40 and 6% are in the age group of 41-60.

TABLE 4.2

RESPONDENT'S CLASSIFICATION ACCORDING TO SEX

Sex	No. of respondents	Percentage
Male	30	60
Female	20	40
Total	50	100

Table 4.2 shows that 60% of the respondents are males and 40% of them are females

TABLE 4.3

RESPONDENT'S CLASSIFICATION ACCORDING TO EDUCATIONAL QUALIFICATION

Qualification	No. of respondents	Percentage
Illiterate	-	-
Below Matric	-	-
Matric	5	10
Graduate	29	58
Post graduate	16	32
Total	50	100

Table 4.3 reveals that out of 50 respondents 5 are matriculate and 29 are Graduate and rest of them 16 are post graduate.

TABLE 4.4

DRINKING OF COLD DRINK

Do you take cold drinks	No. of respondents	Percentage
Yes	50	100
No	-	-
Total	50	100

Table 4.4 reveals that all the respondents are drinking cold drinks.

TABLE 4.5

FREQUENCY OF TAKING COLD DRINKS

HOW FREQUENTLY YOU DRINK	No. of respondents	Percentage
Once a day	15	30
Twice a day	2	4
More than twice	1	2
Not regular drunker	32	64
Total	50	100

Table 4.5 reveals that 30% of the respondents drink it once a day, 4% twice a day, 2% more than twice and 32% drink it no regularly.

TABLE 4.6

NAME OF THE COLD DRINKS AVAILABLE IN MARKET

Name of cold drinks	No. of respondents	Percentage
Coca cola	-	-
Pepsi	-	-
Fanta	-	-
Limca	-	-
Mirinda	-	-
Thums-up	-	-
Canada dry	-	-
Maaza	-	-
Dew	-	-
All of above	50	100
Total	50	100

Table 4.6 reveals that all of the respondents are of the view that all the above mentioned cold drinks are available in the market.

TABLE 4.7

PREFERENCE OF COLD DRINK

Which cold drink you like most	No. of respondents	Percentage
Coca cola	12	24
Pepsi	12	24
Fanta	1	2
Limca	7	14
Mirinda	1	2
Thums-up	10	20
Canada dry	4	8
Maaza	3	6
Dew	-	-
Total	50	100

Table 4.7 indicate that out of 50 respondents 12 like Coca cola, 12 like Pepsi, 7 like Limca, 1 like Fanta, 1 like Mirinda, 10 like Thums-up, 4 like Canada dry and 3 like Maaza.

TABLE 4.8

FLAVOURS OF COLD DRINKS

Flavours	No. of respondents	Percentage
Cola	30	60
Lemon	7	14
Orange	7	14
Mango	2	4
Others	4	8
Total	50	100

Table 4.8 shows that out of 60% of the respondents like the cola flavour of cold drink, 14% like the Lemon flavour and same percentage of respondents like the orange flavour of cold drink.

TABLE 4.9

ADVERTISEMENT OF COLD DRINK

Do you think advertisement of cold drink is required	No. of respondents	Percentage
Yes	48	96
No	2	4
Total	50	100

Table 4.9 indicate that 96% of the respondents are of the view that they have been the advertisement of the cold drink they like most while 4% shows that they don�t have seen the advertisement they like most .

TABLE 4.10

MEDIA OF ADVERTISEMENT

THROUGH WHICH MEDIA YOU HAVE SEEN IT?	No. of respondents	Percentage
TV	46	92
Newspaper	2	4
Magazine	1	2
Other	1	2
Total	50	100

Table 4.10 reveals that 92% of the respondents are of opinion that they have seen the advertisement on TV while 4% are of the opinion that they have seen the advertisement through newspaper.

TABLE 4.11

NO. OF ADVERTISEMENT

How many advertisements you seen are of the most likely cold drink by you	No. of respondents	Percentage
1	11	22
2	14	28
3	11	22
4	14	28
Total	50	100

Table 4.11 shows that out of the 50 respondents 11 are of view that there is 1 type of advertisement and other says that there are more than one type.

TABLE 4.12

SLOGAN OF COLD DRINK

Slogan of cold drink which you like	No. of respondents	Percentage
Taste the thunder	12	24
Yara Da tashan	14	28
Yeh dil mange more	16	32
Jo chahe ho jaye, coca cola enjoy	8	16
Total	50	100

Table 4.12 shows that out of 50 respondents 12 like the slogan 'taste the thunder' ,14 like 'Yara da tashan', 16 like 'yeh dil mange more' and 8 like the slogan 'Jo chahe ho jaye coca cola enjoy'.

TABLE 4.13

REASON FOR LIKING THE ADVERTISEMENT

Why you like advertisement	No. of respondents	Percentage
Its theme and making is appealable	30	60
It has film stars	7	14
Because of good music	7	14
Other reasons	6	12
Total	50	100

Table 4.13 shows that majority of the respondents like the advertisement due to its theme while majority of the respondents like the advertisement due to its film stars and good music.

TABLE 4.14

EFFECT OF ADVERTISEMENT ON CONSUMPTION OF COLD DRINK

Do you think ads. Effect the consumption of cold drink	No. of respondents	Percentage
Yes	23	46
No	17	354
Cann't say	10	20
Total	50	100

Table 4.14 shows that 46% of the respondents are of the view that advertisement forced them to consume product more 34% of them has view that advertisement don�t force them to consume the product while 20% of them cannot say anything about it.

TABLE 4.15

BEST MEDIA OF ADVERTISEMENT

Which Media Presently Is More Effectively	No. of respondents	Percentage
TV	50	100
Newspaper	-	-
Magazine	-	-
Others	-	-
Total	50	100

Table 4.15 reveals that 100% of the respondents are of the view that presently the TV is most effective media of advertisement.

TABLE 4.16

NECESSITY OF ADVERTISEMENT

DO YOU THINK THE ADVERTISEMENT IS NECESSARY FOR COLD DRINKS?	No. of respondents	Percentage
Necessary	14	28
Very necessary	34	68
Can�t say	2	4
Total	50	100

Table 4.16 shows that highest number of respondents are of the view that advertisement is very necessary for cold drinks while few respondents are of the view that advertisement is necessary.

TABLE 4.17

EFFECTIVENESS OF EXPENDITURE INCURRED ON ADVERTISEMENT

Does expenditure should be incurred on advertisement	No. of respondents	Percentage
Yes	43	86
No	2	4
Can�t say	5	10
Total	50	100

Table 4.17 shows that 86% of the respondents are of the view that the expenditure incurred on advertisement is effective in adding the profit while 4% denied the same and 10% did not reply.

TABLE 4.18

REASONS FOR DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

WHICH REASON YOU FIND FOR THE DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS	No. of respondents	Percentage
Education	20	40
Liking	10	20
Standard of Living	10	20
Level of Development	10	20
Total	50	100

Table 4.18 shows that 40% of the respondents say education is one of the main reason of Advertisement effectiveness while equal % of the respondents are in the favour of likings, standars of living and level of development

TABLE 4.19

ADD EFFECTIVENESS AND IMPROVEMENT IN ADVERTISEMENT

WILL THE STUDY OF EFFECTIVENESS WOULD CONTRIBUTE TO IMPROVEMENT OF PRESENT ADVERTISEMENT	No. of respondents	Percentage
Yes	45	90
No	1	2
Cannot say	4	10
Total	50	100

Table 4.19 shows that the majority of the respondents are of the view that the study of effectiveness contributes the improvement in present advertisement.

TABLE 4.20

NECESSITY OF ADVERTISEMENT EFFECTIVENESS

IS ADVERTISEMENT EFFECTIVENESS IS NECESSARY FOR COMPANY?	No. of respondents	Percentage
Yes	48	96
No	1	2
Can�t say	1	2
Total	50	100

Table 4.20 reveals that majority of the respondents say that the advertisement effectiveness is necessary while same did not replied.

TABLE 4.21

USERS OF ADVERTISEMENT EFFECTIVENESS

THE USE STUDY OF EFFECTIVENESS IS FOR WHOM?	No. of respondents	Percentage
For company	34	68
For employees	1	2
For customers	15	30
None of these	-	-
Total	50	100

Table 4.21 indicates that 68% of the respondents are of the view that the study of effectiveness is meant for company while 30% say that it is meant for customers.

Advertisement Effectiveness of Soft Drinks

Advertisement Effectiveness of Soft Drinks - Next Introduction of Advertising Effectiveness and Theory of Advertising Effectiveness

Project Report on Cold Drinks (Coca Cola, Pepsi Cold Drink)

OBJECTIVES OF THE STUDY

Research Methodology

Research is voyage from known to unknown

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