LIBERTY – AN INTRODUCTION
Liberty the footwear giant who emerged in the Indian market soon after Independence in 1954, is a Rs. 350 crore turnover group in the field of manufacturing and exporting of footwear. It is today the leading footwear in the country with an umbrella coverage of ten brands, which caters to a wide spectrum of customers from childhood.
Liberty shoes is known for its quality in India and abroad. Liberty is manufacturing leather shoes, sports shoes, sandals and chappals for Gents, Ladies and Children. Each branded footwear is manufactured and marketed for specific targets group, keeping in mind their taste, their budget and their unique requirements.
Liberty has its manufacturing units at Karnal (city). Liberty Puram Kutail, (Karnal), Gharaunda (Karnal), Sharanpur And Agra. Its head office is situated in Karnal and main branch office at Delhi.
Major strength of Liberty Footwears are its strong distribution channel, technological advancement and exporting shoes under its own brands names.
SCOPE OF STUDY
GLOBAL FOOTWEAR MARKET
INDIAN FOOTWEAR MARKET
MAJOR PLAYERS IN INDIAN FOOTWEAR MARKET
ANALYSIS & INTERPRETATION
FINDINGS OF RESEARCH
PROBLEM FACED BY SHOWROOM OWNERS
SUGGESTIONS & RECOMMENDATIONS
LIMITATIONS OF STUDY
Project Description :
Title : "PROJECT REPORT ON SHOES MARKET" WITH SPECIAL REFERENCE TO LIBERTY
Category : Project Report for MBA
Pages : 60
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