Project Report on Consumer Behaviour Survey Hari-Bhoomi Newspaper

Consumers Buying Behaviour Survey Hari-Bhoomi Newspaper :- Marketing have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. We are exposed to marketing in almost every thing we do, we see marketing in the advertisement that fill our newspapers. But marketing is not that simple as it appears to be. The mission of present day marketing is not 'telling and selling', but, satisfying customer 'needs' and 'Customer delight'. Customer is the fulcrum around which all marketing activities revolve.

Hari Bhoomi, the Haryana based news daily has spread its wings to Delhi, and Chhatisgarh in short period of time. Hari Bhoomi was launched on September's 5, 1996, in Rohtak as a Hindi weekly, It used to come out on Mondays with print sum of 2000 to 3000 copies When the circulation went up to 15,000-20,000 copies, the owner decided to convert to in to a daily.

Project Report on Retailers and Consumers Perceptions towards Microtek Products

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	Preface
	Acknowledgement
	Introduction about the topic
	Consumer behaviour
	Why to study consumer behaviour
	Model of consumer behaviour
	Factor effecting buying behaviour
	Consumer buying process
	Chart of purchase decision of consumer
	About Newspaper
	Process of Newspaper production
	Research Methodology
	Analytical Observation
	Objective of study
	Suggestions
	Findings & Analysis
	Limitation of study
	Questionnaire
	Bibliography