Analytical study on Dunken Tea in North India

Analytical study on Dunken Tea in North India

Project Report Analytical study on Dunken Tea in North India :

Introduction: The project report will help you to have a clear view of the Tea Industry. Marketer needs to use advertising and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers can’t help quality and price. The market research is also done.

Objectives of the Project Report :

The main objectives of the Project Report are:

• To analyze the present scenario of Tea industry in terms of emerging opportunities & challenges.
• To measure the status of distribution in overall marketing mix of Dunken Tea.
• To identify the emerging paradigm of distribution

Table of Contents of Project Report :

1. Introduction to the industry

• Varieties
• Herbal Tea
• Organic Tea

2. Introduction to the company

• Major subsidiary and associate companies
• Vision
• Recent Product Development
• Instant Tea Operation 100% EOU
• Dunken Coffee Limited
• Dunken Tetley Limited
• The main markets of the Company

3. Research Methodology

• Title
• Objectives
• Significance of the Study
• Research Design
• Data Collection Method
• Questionnaire/ Technique Used
• Limitations of the Study

4. Facts and Findings

• Strategy, Policy and Perspective
• Other Thrust Areas
• Changing Faces of Tea
• Marketing Strategy
• Recommended Distribution Logistics
• Eleven Brand Definitions
• Swot Analysis

5. Data Analysis and Findings

6. Conclusion

7. Recommendations

8. Bibliography

9. Annexure Questionnaire

Project Description :