Project Report on Effectiveness of Personal Selling in Business to Business (B2B)
Significance of the study
Review of existing literature
Focus of the problem
Objective of the study
Findings of the study
Limitation of the study
Significance of Study
Review of Literature
Dr.Matin Khan:- “The oral presentation of a company products, or services to one or more prospective purchasers for the purpose of making a sale”.
David L.Kurtz:- “Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party”.
In 1912, an English metallurgist, Harry Brearly, accidentally discovered Stainless Steel.
From undergrounds pipes to space, dairy equipment to pharama equipment, coins to automobiles. Stainless Steel is everywhere. Like we like to say, "Tomorrow definitely belongs to Stainless Steel".
Company Profile - Jindal Stainless Ltd.
Jindal group was founded by late Sh. O.P. Jindal in1952.
Jindal steel is one of the largest steel producers in India with 12 plants in India and 2 in USA.
He started by trading in steel pipes in Nalwa, a village in the present-day Haryana.
Focus of the Problem
Focus of problem is common task of salespeople, especially when selling in business markets, is to educate customers on new product offerings The fact that personal selling involves person-to-person communication makes it a natural method for getting customers to experience a product for the first time..
Objectives of the Project
The main objective of this study is to know “Effectiveness of personal selling in b2b selling”.
Sub Objectives :
The available information through scientific procedures.
Research Methodology :
Analysis of Project Report on Effectiveness of Personal Selling in b2b Selling
1. Which steel company you most prefer?
2. Which method of contact is used by between you and your company?
Direct - 16, Telephone - 84, Email - None, Fax - None
3. Which mode of purchasing you prefer?
Director - 0, Indirect - 100
Findings of the Project
Limitations of Project Report
We will send you a hardcopy with hard binding and a softcopy in CD from courier.