Project Report on Customer Satisfaction of Life Insurance Companies
Analysis of Customers Satisfaction regarding Insurance Companies
Responses of customers with the help of graph and pie chart:
Do you believe in getting your life insured?
|
PARTICULARS |
NO. OF RESPONDENTS |
|
YES |
80% |
|
NO |
20% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows that majority of the people are concerned about making their life secure.
Which Insurance company have you heard the most?
|
PARTICULARS |
NO. OF RESPONDENTS |
|
|
METLIFE |
30 |
|
|
ICICI PRU |
20 |
|
|
AVIVA |
10 |
|
|
KOTAK |
20 |
|
|
RELIANCE LIFE |
5 |
|
|
HDFC STD |
15 |
|
|
TOTAL |
100 |
|
INTERPRETATION:
The above diagram shows the image of the co. and awareness of the people. By the above graph it can be seen that kotak has strong Brand image in comparison with its other competitors.
Why do you prefer Life Insurance?
|
PARTICULARS |
NO.OF RESPONDENTS |
|
SAFETY |
40% |
|
SAVINGS |
30% |
|
INVESTMENT |
15% |
|
TAX SAVINGS |
10% |
|
SERVICES |
5% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows that preference of life insurance for safety, savings, investment, tax savings, and services. It shows that majority of the people gives priority to safety motive as compared to saving, investment & other motives.
What do you prefer the most?
|
PARTICULARS |
NO. OF RESPONDENTS |
|
SERVICE |
60% |
|
SELF EMPLOYMENT |
40% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows the preference of service and self employment. The table shows that 60% respondents in service sector. So respondent prefers the service most.
Are you satisfied with the services provided by kotak insurance?
|
Particulars |
%Age |
|
Satisfied |
17% |
|
Highly satisfied |
23% |
|
Neutral |
21% |
|
Dissatisfied |
21% |
|
Highly Dissatisfied |
18% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows that 23% people are satisfied with the services provided by the kotak insurance co. It means that this co. ranks highest in the mind of customers in terms of service quality.
Do you prefer to become an advisor?
|
PARTICULARS |
NO.OF RESPONDENTS |
|
YES |
70% |
|
NO |
30% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows that 70% people prefer to become an advisor because people earn more and more.
Are you interested in knowing the kind of remuneration an advisor receiving?
|
PARTICULARS |
NO. OF RESPONDENTS |
|
YES |
70% |
|
NO |
30% |
|
TOTAL |
100% |
INTERPRETATION:
By the above diagram we can interpret that most of the people are interested in knowing the remuneration of an advisor.
I would prefer seminars on
|
SEMINARS |
NO. OF RESPONDENTS |
|
WEEKENDS |
50% |
|
NO PROBLEMS WITH WEEKDAYS |
30% |
|
NOT INTERESTED |
20% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows that 50% respondents are interested in weekend’s seminars because every one can attend the seminars on weekends without any problem. 30% respondents have no problem with weekdays as weekend is a relaxing day.
Do you know any group who would be interested to become a FA?
|
PARTICULARS |
NO. OF RESPONDENTS |
|
YES |
65% |
|
NO |
35% |
INTERPRETATION:
By the above diagram we interpret that 65% respondents have knowledge of an interested group.
Which credit card you are carrying?
|
PARTICULARS |
NO. OF RESPONDENTS |
|
SILVER CARD |
30% |
|
GOLD CARD |
40% |
|
PLATINUM |
30% |
|
TOTAL |
100% |
INTERPRETATION:
The above diagram shows that 40% people uses the gold card means it shows the status of the people.