What is employee engagement exactly? Alpha Measure defines employee engagement as the level of commitment and involvement an employee has towards their organization and its values. The primary behaviors of engaged employees are speaking positively about the organization to coworkers, potential employees and customers, having a strong desire to be a member of the organization, and exerting extra effort to contribute to the organization’s success. Many smart organizations work to develop and nurture engagement. It is important to note, the employee engagement process does require a two-way relationship between employer and employee.
An organization’s capacity to manage employee engagement is closely related to its ability to achieve high performance levels and superior business results. Engaged employees will stay with the company, be an advocate of the company and its products and services, and contribute to bottom line business success. Engaged employees also normally perform better and are more motivated. There is a significant link between employee engagement and profitability. Employee engagement is critical to any organization that seeks not only to retain valued employees, but also increase its level of performance.
There are two questions to ask yourself.
The need to survey is greater when one or more of the following factors are present.
Rapidly growing organization
High or growing turnover rate
Excessive rumors
Planned or recent organizational changes, including change of leadership.
Highly competitive industry
Contemplated changes in pay and benefits
As a hygiene factor: When the company environment is good and the morale is high, in this scenario looking at ESS can be very effective. These will be the expected downloads of the results of a survey in a good environment driven company. In case you are looking to meet either of the needs or have similar objective with a similar work scenario then a ESS would be most effective
Managers can work on the feedback more positively since they anyways get a boost at work – Feedback will be accepted with open arms
It will boost the motivation level of the current managers - Since the environment is conducive it means that most of the managers are being fare and just to their team. So the feedback will be positive. The flip side to this is that the non-performing managers will show out more categorically.
As a retention tool
When then environment is not conducive the ESS is used as a retention tool to take corrective actions.
A standard employee retention surveys cover nearly every facet of employee retention, including:
Overall satisfaction
Training
Communications
Standard employee retention surveys are comprehensively designed to identify and isolate key independent and dependent variables.
Independent Variables | Dependent Variables |
Supervisor relations | Overall satisfaction |
Pay & benefits | Likelihood to recommend |
Work environment | Likelihood to stay |
Corporate communications | Employee loyalty |
Research shows that employee attitudes are a better predictor of future employee behavior than past behavior. Employee retention surveys are specifically designed to accurately measure attitudes that affect real business metrics, like employee retention rates and turnover.
Employee retention survey results data is useless without insightful analysis.
In conducive environment | In Retention scenario |
More impact | Lesser impact |
Innovative ideas | More grievances |
Employee motivation is high | Low employee motivation |
Reactive | Proactive |
Employee loyalty | Employee retention |
Talent enhancement | Talent retention |
Motivated managers | De-motivated employees |
Good working environment | Poor working environment |
Communication channels are open | Communication is informal and in form of rumors |
Overall satisfied employee | Irritate employee |
Step 1
Selling the Survey to Management
It is common to understand the need for an ESS. But what is critical here to convince the need of ESS to the key managers who are going to be decision makers. The need for an ESS should ideally be a demand by the line managers. Very rarely this ideal situation arises and many times it is a task of the ESS team to build the idea.
So to use the right channel to communicate your ESS module should be a path such like where you interest the managers first and then speak through an open medium to the employees. Employees appreciate being asked for their opinions, and appreciate it all the more when survey results are acted upon. When changes are made that make employees feel better about coming to work, several benefits, aside from decreased turnover, can result. These include:
Higher quality products and services, due to a more competent, energized workforce and improved processes
More satisfied customers, due to the higher quality products, services, and service levels provided by the energized workforce.
Step 2
Do’s:
Step 3
Step 4
Step 5
To market the ESS we need to:
Step 6
It is astounding how much "data" can be created by a survey. Each scale question has multiple possible answers, each of which must be reported along with each item's average score; there are results for various subgroups, and there is statistical analysis. The data must first be packaged into information (via proper presentation of tables, graphs, and statistical analysis). Then, it must be properly interpreted. Different analysts may take different approaches. Here is one approach.
Analysis of Strengths and Weaknesses.
Look for Patterns like inter departmental problems where the teamwork scored are low
Leverage Analysis. Limited company resources require companies to be able to quickly identify those areas that are most important (leverageable) to its employees. Leverage analysis provides a way of selecting areas to focus on, by calculating each area's leverage on a "bottom line" measure - overall satisfaction. The high-priority targets identified by quadrant analysis (see chart below) are those areas which meet two criteria:
They need improvement, and their improvement will strongly leverage the bottom line - overall satisfaction.
Step 7
Sharing the Results of an Employee Satisfaction Survey
It is critical to share results in a timely manner for at least two reasons:
The Basic Principles of Sharing Employee Satisfaction Survey Results
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