“DEVELOPING A HANDY VACUUM CLEANER POTENTIAL MARKET”

OF PHILIPS ELECTRONICS INDIA LIMITED, DELHI"

 

Executive Summary

Philips Electronics India ltd. was facing problem “low demand of Handy Vacuum cleaner”, so my motive of the project was to develop new potential market for the company.

The main objective of my study is to find out the “New Potential market of The Handy Vacuum cleaner” (stress up on Car Accessories, Car Services Center & Computer Hardware market).  For the purpose of the measuring it I also do the survey.  Data was obtained through structured questionnaire.  Data collected through this process facilitate in having all kinds of Dealer’s Views.

Consumer Electronics: -

Employing 17,000 people worldwide, Consumer Electronics is a global leader in connected displays, home entertainment networks and mobile infotainment. Its product range includes televisions (conventional CRT and Flat screen), DVD players and recorders, audio systems (separates and portables),

Lighting: -

Philips Lighting is No.1 in the global lighting market and employs 44,000 people worldwide, with manufacturing operations in Europe, the United States, Latin America and Asia. It operates in four lines of business: Lamps, Luminaires, Lighting Electronics and Automotive Special Lighting and UHP.

 

Contents

1. Executive summary

2. Introduction of Philips

3. Company profile

Introduction of the study undertaken

4. Introduction of the product

5 Introduction of the project

6 Objective of the study

    Sub objective

Major concept employed in the study

7. Research methodology

    Objective of Research

8. Research design. 

Exploratory research design.

9. Sample design

10. Data collection

    Source of data collection.

    Primary (questionnaire).

11. Analysis & Interpretation of Data

    Tabulation & Graph Analysis

12. Conclusion and Findings

13. SWOT Analysis.

14. Suggestion/Recommendation

15. Annexure

16. Bibliography

 

Project Description :

Title : “DEVELOPING A HANDY VACUUM CLEANER POTENTIAL MARKET” CARRIED OUT AT PHILIPS ELECTRONICS INDIA LIMITED, DELHI"

Category : Project Report for MBA

Pages : 76

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