Consumer Awareness and Perception about Credit Card of Banks | Emerging Trends in Modern Banking Sector

Consumer’s Awareness and Perception about Credit Card (PNB-Delhi)

Credit-card based electronic payment systems :

To avoid the complexity associated with digital cash and electronic checks, consumers and vendors are also looking at credit card payment on the Internet as one possible time-tested alternative. There is nothing new in the basic process. If consumers want to purchase a product or service, they simply send their credit card details to the service provider involved and the credit card organization will handle this payment like any other.

Table of contents

Page No.

1. Introduction 1-15

1.1 Significance of the Study

1.2 Review of Literature

1.3 Conceptualization

1.4 Focus of Study

1.5 Objectives of Study

1.6 Limitations of the Study

1.7 Chapterization

2. Research Methodology 16-20

2.1 Universe and Survey Population

2.2 Profile of PNB

2.3 Research Design

2.4 Sample Size and Techniques

2.5 Analysis Pattern

2.6 Applied Statistical Tools

3. Micro Analysis 21-46

3.1 Analysis Consumer's Awareness about Credit Card

3.2 Analysis Consumer's Perception about Credit Card

4. Macro Analysis (Inferences & Interpretation) 47-48

5. (A) Summary of Major Observations 49-55

5.1 Marketing Practices Adopted by Banker about Credit Card.

5.2 Emerging Trends in Modern Banking Sector

5.3 Deficiences

(B) Suggestions and Recommendations 56

6. Appendices 57-62

6.1 Questionnaires

6.2 Bibliography

6.3 Annexures

Project Description :

Title : Consumer’s Awareness and Perception about Credit Card (PNB-Delhi)

Category : Project Report for MBA

Pages : 65

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