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Project Report on Marketing Process of Sunsilk Shampoo

Project Report on Marketing Process of Sunsilk Shampoo

Marketing Concept :

The essence of marketing concept is the customer, and not the entire, business system. It emphasis customer oriented marketing process. All business operations revolve around customers satisfaction and services. Marketing plan, policies and programs are formulated to serve is expected to provide adequate, accurate and latest information regarding target markets and current consumers wants as well as dealer wants to the marketing, managers and on the basis of such realistic information, they take any sound decisions on any marketing problems.

The entire marketing mix is formulated on marketing research.

Marketing Research :

Marketing Research is the systematic design collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

A company can obtain marketing research in a number of ways most large companies have their own marketing research departments. While some companies may not have separate marketing & research department or be able to afford the services of a marketing research firm, they can conduct research in creative and affordable ways, such as:-

  1. Engaging students or professors to design and carry out marketing research project.
  2. Using on line information service
  3. Checking out rivals.
  4. Syndicated service research firms.
  5. Custom marketing research firms etc.

Marketing Research Process :

  • Defined the problem, Research objective
  • Develop the Research plan
  • Collect the Important information
  • Analyse the Information
  • Present the Findings

What is Marketing :

Marketing is an act or operation or service by which original product and the final consumers are linked together. In between these two points (producer and consumer) every activity facilitating the movement of goods and services, including market and marketing research, may be covered under the term.

Acc. To Philip Kolter - Marketing is a social or managerial process by which individuals and groups obtain what through creating offering and exchanging products of value with others.

The Core Concept of Marketing

  • Needs, Wants and demands
  • Products (goods, services and ideas)
  • Values, Cost and Satisfaction
  • Exchange & Transactions
  • Relationship & Networks
  • Markets
  • Marketing & Products

A General Basis about Project :

There is an old saying in Spain, “To be a full fighter, you must first learn to be a full”.

So understanding the Consumer Buying Behaviour of the target market is the essential task of marketing manager under the marketing concept. The consumer market consists of all the individuals and households that buy or acquire goods and service for personal consumption consumer very tremendously in age, income, education, level, sex, occupation, in ability pattern and tastes, preferences etc. Marketers find it useful to distinguish different consumer groups or segments and to develop products and services tailored to their needs. If a market segment is large enough, some companies may set up special marketing programs to serve this market.

Health Shampoo with Protein

Sunsilk Shampoo :

In the earlier days people are not so beauty conscious, especially males. They did not care for their personal appearance. But now a days, both male or females are very conscious towards their beauty. Female take special care of themselves. They want to look more and more beautiful. It is the general consideration from the earlier time, that healthy and shiny hairs are symbol of beauty women use curd, Awla, Shikaki, Heena, SUNSILK etc. to keep the beauty of their hairs. But now time has changed, many shampoo’s are developed to maintain and increase the natural beauty of hairs and to make them healthy, not only for females but for males to. So in today’s environment everyone is using shampoo for washing the hairs.

Why the SUNSILK Shampoo is best?

Because it has following qualities:

  1. Strong the weak hair.
  2. Prevents hair breakage
  3. Softness rough and dry hair.
  4. Contain anti dandruff ingredient shike for thick and healthy hair.
  5. And protein nowishment bursts energy and health to your hair.

Why to use for Best results:-

Apply directly to hair. Do not dilute. Leave on for a minute. Rinse Repeat wash for healthy glowing hair. Use frequently for ‘cleant fresh feeling’.

The manfacture (MF) of great product.

Its by Hindustan Lever Ltd.

Dag No. 21 of 122 F.S. Grant mouse-tingrai roomdooma Industrial Estate of NH 37, Dist. Tinsukia Assam- 786151. M.L. NO. C-3H/2001, Regd. Office Mumbai-400020.

Objectives of the Study

  1. To study the buying behaviour regarding the various brands of Shampoos.
  2. To study the popularity of various brands of Shampoos.
  3. To find out the benefits, which consumers derive from the Shampoos.
  4. To find out the relationship between demographic factors and use of particular brands of Shampoo.
  5. To study frequency of using shampoos.
  6. To study the Brand loyality of the consumers.
  7. To study the frequency of changing a shampoo.


Project Description :

Category : Project Report for MBA

Title : Project Report on Marketing Process of Sunsilk Shampoo

Pages : 60

Description :This Project Report on Marketing Process of Sunsilk Shampoo, Marketing Concept, Marketing Research Process, MBA Project Report Consumer Buying Behaviour Regarding various Brands of Shampoos, Study the Brand Loyality of Consumers. Study the Frequency of Changing a Shampoo

This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id :

We will send you a hardcopy with hard binding and a softcopy in CD from courier.



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