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Project Report on Customer Satisfaction of Life Insurance Companies

 


Analysis of Customers Satisfaction regarding Insurance Companies

 

Responses of customers with the help of graph and pie chart:

 

Do you believe in getting your life insured?

 

PARTICULARS

NO. OF RESPONDENTS

YES

80%

NO

20%

TOTAL

100%

 

INTERPRETATION:

The above diagram shows that majority of the people are concerned about making their life secure.

 

Which Insurance company have you heard the most?

   

PARTICULARS

NO. OF RESPONDENTS

METLIFE

30

ICICI PRU

20

AVIVA

10

KOTAK

20

RELIANCE LIFE

5

HDFC STD

15

TOTAL

100


               

              

INTERPRETATION:

The above diagram shows the image of the co. and awareness of the people. By the above graph it can be seen that kotak  has strong Brand image in comparison with its other competitors.

 

Why do you prefer Life Insurance?

 

PARTICULARS

NO.OF RESPONDENTS

SAFETY

40%

SAVINGS

30%

INVESTMENT

15%

TAX SAVINGS

10%

SERVICES

5%

TOTAL

100%

 

INTERPRETATION:

The above diagram shows that preference of life insurance for safety, savings, investment, tax savings, and services. It shows that majority of the people gives priority to safety motive as compared to saving, investment & other motives.

 

What do you prefer the most?

PARTICULARS

NO. OF RESPONDENTS

SERVICE

60%

SELF EMPLOYMENT

40%

TOTAL

100%

 

 

 

 

 

 

 

INTERPRETATION:

The above diagram shows the preference of service and self employment. The table shows that 60% respondents in service sector. So respondent prefers the service most.

 

Are you satisfied with the services provided by kotak insurance?

Particulars

%Age

Satisfied

17%

Highly satisfied

23%

Neutral

21%

Dissatisfied

21%

Highly Dissatisfied

18%

TOTAL

100%

 

INTERPRETATION:

The above diagram shows that 23% people are satisfied with the services provided by the kotak insurance co. It means that this co. ranks highest in the mind of customers in terms of service quality.

 

Do you prefer to become an advisor?

 

PARTICULARS

NO.OF RESPONDENTS

YES

70%

NO

30%

TOTAL

100%

 

 

 

 

 

INTERPRETATION:

The above diagram shows that 70% people prefer to become an advisor because people earn more and more.

 

Are you interested in knowing the kind of remuneration an advisor receiving?

 

PARTICULARS

NO. OF RESPONDENTS

YES

70%

NO

30%

TOTAL

100%

 

 

 

 

 

 

      

INTERPRETATION:

By the above diagram we can interpret that most of the people are interested in knowing the remuneration of an advisor.

 

 

I would prefer seminars on

 

SEMINARS

NO. OF RESPONDENTS

WEEKENDS

50%

NO PROBLEMS WITH WEEKDAYS

30%

NOT INTERESTED

20%

TOTAL

100%

 

 

INTERPRETATION:

The above diagram shows that 50% respondents are interested in weekend’s seminars because every one can attend the seminars on weekends without any problem. 30% respondents have no problem with weekdays as weekend is a relaxing day.

 

Do you know any group who would be interested to become a FA?

 

PARTICULARS

NO. OF RESPONDENTS

YES

65%

NO

35%

 

 

 

 

 

            

INTERPRETATION:

By the above diagram we interpret that 65% respondents have knowledge of an interested group.

 

Which credit card you are carrying?

 

PARTICULARS

NO. OF RESPONDENTS

SILVER CARD

30%

GOLD CARD

40%

PLATINUM

30%

TOTAL

100%

 

 

 

 

 

 

 

        

INTERPRETATION:

The above diagram shows that 40% people uses the gold card means it shows the status of the people.

 











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