Project Report on Customer Satisfaction at Big Bazar :
Customer feedback is very necessary practice in marketing because with the help of this, a marketer can know his customer’s attitudes about their products. By taking customer feedback the marketer can make necessary improvement in his product according to the requirements of the customers.
Nowadays, it becomes a common practice that every company is taking the customers feedbacks from any of the methods like through websites or e-mails.Big bazaar
‘Isse Sasta Aur Acha Kahin Nahin’ is the hypermarket discount store initiative of the company (Pantaloon) commissioned to address the discount & bargain-hunting tendency of the Indian shopper.
Firstly Big Bazaar was set up across 50,000 Sq. ft. in Kolkatta. Driven by the resounding success of the concept, four Big Bazaars were rolled out across 2,00,000 Sq. ft. in Hyderabad, Bangalore, & Mumbai.
· Concept & Evolution
· Retail space
· Business Division
§ Big Bazaar
§ Food Bazaar
· Pantaloon Performance Drivers
· Rewards & Recognition
· Sampling Procedure
· Sampling Unit
· Sample Size
· Data collection Method
Title : Project Report on Customer Feedback at Big Bazar Gurgaon
Category : Project Report for MBA
Pages : 60
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