Customer feedback is very necessary practice in marketing because with the
help of this, a marketer can know his customer’s attitudes about their
products. By taking customer feedback the marketer can make necessary
improvement in his product according to the requirements of the customers.
Nowadays, it becomes a common practice that every company is taking the
customers feedbacks from any of the methods like through websites or
‘Isse Sasta Aur Acha Kahin Nahin’ is the hypermarket discount
store initiative of the company (Pantaloon) commissioned to address the
discount & bargain-hunting tendency of the Indian shopper.