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Project Report on Consumer Behaviour Survey Hari-Bhoomi Newspaper

Consumers Buying Behaviour Survey Hari-Bhoomi Newspaper :- Marketing have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. We are exposed to marketing in almost every thing we do, we see marketing in the advertisement that fill our newspapers. But marketing is not that simple as it appears to be. The mission of present day marketing is not 'telling and selling', but, satisfying customer 'needs' and 'Customer delight'. Customer is the fulcrum around which all marketing activities revolve.

Hari Bhoomi - Introduction

Hari Bhoomi, the Haryana based news daily has spread its wings to Delhi, and Chhatisgarh in short period of time. Hari Bhoomi was launched on September's 5, 1996, in Rohtak as a Hindi weekly, It used to come out on Mondays with print sum of 2000 to 3000 copies When the circulation went up to 15,000-20,000 copies, the owner decided to convert to in to a daily.

 

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Contents

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Preface

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Acknowledgement

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Introduction about the topic

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Consumer behaviour

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Why to study consumer behaviour

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Model of consumer behaviour

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Factor effecting buying behaviour

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Consumer buying process

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Chart of purchase decision of consumer

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About Newspaper

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Process of Newspaper production

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Research Methodology

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Analytical Observation

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Objective of study

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Suggestions

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Findings & Analysis

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Limitation of study

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Questionnaire

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Bibliography

 


Project Description :

Title : Project Report on Consumer Behaviour of Hari-Bhoomi Newspaper

Category : Project Report for MBA

Pages : 61

This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : qweryallprojectreports@gmail.com of call me at 08398957646

We will send you a hardcopy with hard binding and a softcopy in CD from courier.

 

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