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Analysis of Brand Preference of Soft Drinks in Global Market

Brand Preference of Soft Drinks : One of the most competitive markets in the world at present is the soft drink market in which crores of rupees on advertisement and other promotion activities are being spent. It is one of the many sectors, registering steady growth over a hundred years throughout the world .In India the soft drink industry is flourishing well with a wide range of brands comprising both popular-international, national and regional branded soft drinks. In present investigation, the impact of globalization on brand preference of soft drinks and the factor determining the brand preference are studied.
In the project report “Analysis of Brand Preference of Soft Drinks in Global Market” Primary data has been collected regarding present study of soft drinks through questionnaire in Panipat city.

Project Report on Soft Drinks Brand Preference


In modern business world, due to the development of science & technology, many new brands of products flood the market every year. When the new brands enters into market, some consumer switch over to it.

Hence, a study on brand preference becomes necessary. The purchase decision largely depends upon taste, quality, quantity, price, availability & the like.
Due to globalisation, there are many soft drink brands available in the market such as :

* Coca-cola, Fanta, Sprite, Gold spot, Limca, Maaza and Thumbs up

* Pepsi, Mirinda, Slice, Lehar 7up

* Torino, Bovonta

* Eye Brand, Kalimark, Ruby

In current scenario, where the competition is tough, consumer choose according to their own will and pleasure & hence there exists a preference of brand. The company can achieve the objectives and complete in the market, only when they satisfy the needs of the customer by taking into account their reasons for brand preference, factors influencing it, level of satisfaction, complaints and suggestions.

Project Description :
Title : Project Report Analysis of Brand Preference of Soft Drinks in Global Market - 65 Pages
Description : Analysis of Brand Preference of Soft Drinks in Global Market MBA/BBA Project Report

This project is regarding Soaps Industry in India. This project is our paid category, its cost is Rs. 2499/- only without Synopsis and Rs. 2999/- only with synopsis. If you need this project, mail us at this id : of call me at 08398957646

We will send you a hardcopy with hard binding and a softcopy in CD from courier.


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