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ANALYSIS

1.      Do you  use shampoo

o Yes                                     o No

Response

18 people response were yes & other 2 said they use home remedy + shampoo. female [two each using home made remedy] The  study  reveals  that  90% of the respondents use shampoo.10% of the respondents refused the use of shampoo and gave the reason that shampoos cause hair problems. They either use soaps or the traditional method of washing hair. 

2.      Which of the following brands of shampoo have you purchase.

o Pantene                             o Sunsilk                  

o Organics                            o Clinic plus

o     others (please specify)

 

Pantene

Sunsilk

Organics

Clinic all clear

Others (H&S)

Male

7

5

4

8

3

Female

5

3

2

8

3

Response

It can been seen that clinic all clear has been tried by most people that account for 16 of 20 sample and next coming to be Pantene with 12. After this brand sunsilk is used more followed by organics.  

Analysis

The  survey  showed  a  number  of  reasons  for  consumers  using  more  than one  brand  or  type  of  shampoos  simultaneously. No  single  shampoo,  according  to  the  consumer,  was  able  to  fulfill  all  the  hair  requirements.  Dandruff  was  the  most  important  hair  problem  which  led  the  consumer  to  use  more  than  one  shampoo  at  a  time. Some  people  use  two  or  more  shampoos  simultaneously,  just  for  change.

3.      Factors you consider while purchasing a shampoo

RANK THEM ACCORDING YOUR PRIORITY:

o Hair type                            o Fragrance

o Packaging                         o Hair problem

o Price                                  o Availability

Response

 

FEMALE:                                                                             

10 female: -- Hair types                                           

-- Hair problem                                      

-- Fragrance                                                                  

-- Packaging                                                     

-- Price                                                                

-- Availability                                           

 

In the above response few 3 girls responded price followed by packaging.

            MALE:

            [Section-1]                                                    [Section-2]

            6 male: -- Hair prob.                                      4 male: -- Hair prob.

               -- Fragrance                                    -- price           

        -- Hair type                                      -- hair type

     -- Fragrance                                       -- Packaging                         -- packaging                                -- Price                                  -- Availability                                      -- availability                          

 

It can be concluded that in case of females most have the same levels of priority of buying the brand and so the order remains the same. But 3 of them said price to be one after fragrance and then packaging.

In case of males 6 male had the same levels of priority that starts from hair problem followed by fragrance. And this section 1 of males differs with section 2 with respect to levels of as section 2 priority is of price followed by hair type and then fragrance.

4.            Who influence you to purchase the brand?

o Family                                o Doctor

o Advertisement                   o Self

o Other

Response

n      Almost all responded that it’s the role of adv. that actually led to a purchase of a shampoo.

 

Family

Doctor

Advt

Self

Others [reference]

MALE

3

5

10

8

2

FEMALE

5

7

10

5

4

 ANALYSIS  

The  role  which  advertisements  play  can  not  be  neglected.  according to  study  it  is  found  that  advertisements  influence  the  consumers  a  great  deal  in  selecting  a  shampoo. next comes the self that is the consumer himself and than comes the role of doctor and family. at  times  someone’s  reference  also  helps  in  selecting  a  brand. 

Consumers  in  the  age  group  17-25  [target group] are  more  innovative  as  compared  to  the  other  age  groups. It  has  been  observed  from  the  study  that  females  shampoo  their  hair  twice  a  week, while  males  prefer  using  shampoo  on  alternate  days.

5.      Do you change your shampoo

o  Frequently             o Occasionally                      o Never

 

Frequently

Occasionally

Never

Male

5

9

7

Female

3

11

6

ANALSYIS

It can  be  concluded  that  a  majority  of  the  consumers  change  their  shampoo  occasionally. These consumers also tend to test the quality  of  new  launches. Frequently changing consumer account for 8 [male and female] and the non availability is one of the factor which to a certain extent, has prompted many consumers to use more than one brand simultaneously.13 of both sex of the consumer responded that they never change their brand When asked about the reason they responded that changing brand led to hair problems like hair loss etc.

6.      Rank different attribute with each brand according to your preferences

Strongly Agree (1)                 Agree (2)

Neutral (3)                              Disagree (4)

Strongly disagree (5)

Brand

Attribute

        Sunsilk

Clinic

Organics

Pantene

Others

[H&S]

Low Price

 

 

 

 

 

Strong Fragrance

 

 

 

 

 

Quality

 

 

 

 

 

Highly medicated

 

 

 

 

 

Analysis of chart no  6.

1.      [3 male & 4 female] Pantene : had the moderately high price higher than others, high fragrance equal to Clinic and higher than others, moderately high medical benefits equal to Organics and less than others and high quality higher than others.

2.      [2 male & 3 female] Organics : had moderately low price lower than others, high fragrance higher than Sunsilk and lower than  Pantene and  Clinic, moderately high medical benefits, lower than Clinic and Sunsilk and equal to Pantene and high quality higher than Sunsilk and lower than others.

3.      [2 male & 3 female ] Clinic : had moderately low price lower than Pantene and Sunsilk, high fragrance higher than Organic and Sunsilk and equal to Pantene, moderately high medical benefits lower than Pantene and Organics and  nearly equal to Sunsilk and high quality higher than Sunslik and Organics  lower than Pantene.

4.      [ 1 male & 2 female]Sunsilk had moderately low price higher than others and lower than Pantene, moderately high fragrance lower than others, moderately high medical benefits higher than others and moderately high quality  lower than others.

7.      No. of times you shampoo your hair in a week

o 1 - 2                                    o 3 - 4           

o 5 - 6                                    o 7  and above

Response

 

1-2 times

3-4 times

5-6 times

7 and above

Male

4

4

--

--

Female

8

4

--

--

 

ANALYSIS

When asked about how many times the consumer use to shampoo their hair? They responded, 60 % that 1-2 times in a week and rest 40 % responded more than 1-2 times. A   further  conclusion can be drawn on people using 1-2 times or 3-4 times

8.      Size of the pack you purchase  most often

o 100ml                                 o 100 ml  to 250 ml

o Sachets                             o above 250 ml

Response

 

100 ml

100ml to 250 ml

Sachets

Above 250 ml

Male

2

1

5

2

Female

1

2

4

3

ANALYSIS

It can be concluded that sachets are most used because of its convenience and price. Next comes to be 250ml because of its price again that is higher the pack lower the price. Followed by 100 ml and 250 ml.

People who use sachets use it as trial to see the effectiveness and if they are satisfied then they go for 250 ml primarily because of not going to buy the small sachets again and again. The rest pack are used because of other options available in terms of size and price and not necessarily going for bigger pack.

9.      In which media you have seen the advertisement of these brands

Brand

Media

         Sunsilk

Male       female

      Clinic

Male    female   

Organics

Male    female

Pantene

Male     female

TV

10                10  

10           10  

10            10

10            10

Magazine

6                   8              

 8              9       

5                4              

4               7

Newspaper

  4                 6                           

  9              7   

6                4

7                5

 

RESPONSE

Reveals that in TV as media for advertisement all the responded have had the same frequency of seeing the ads of all the brands. In case of print media as in Magazine highest number of viewer ship went to Clinic, Sunslik, Pantene, Organics, in decreasing order. In case of  Newspaper  the maximum no. of viewership went to clinic, Pantene, organic & sunsilk in decreasing order.

ANALYSIS

It says that T.V. is best media for advertising for all kind of advertising and it has best opportunity for the brand to penetrate in market. All of the brands have equal no. of viewership in TV but in magazine &Newspaper they had different viewership.

10. Level of satisfaction you are getting from your shampoo brand.

o Highly Satisfied                       o         Satisfied

o Neutral                                     o         Dissatisfied

o Highly dissatisfied

ANALYSIS

The maximum satisfied consumers were of Clinic users and than comes organic, Pantene, Sunsilk.

CLINIC : [8 males & 9 females] The  consumers  of  Clinic were most  satisfied  with  all  the  attributes  of  the  shampoo. Clinic  All  Clear  provides  high  satisfaction  to  the  consumer  as  far  as  anti dandruff  quality  of  the  shampoo  is  concerned. 

ORGANIC : [7 males & 9 females] The  consumers  of  organic  were satisfied  with  all  the  attributes  of  the  shampoo except hair repair to some extent and fragrance.

PANTENE : [5 MALES & 8 FEMALES] Next  on  the  list  is Pantene. this shampoo is  needed  to be  improved  upon  the  anti -dandruff  and  hair  repairing  qualities  which  the  consumer  finds  is  lacking  to  a  certain  extent. 

SUNSILK : [4MALES & 6 FEMALES] Satisfaction level with Sunsilk was the last rated among the customer. Sunsilk  to  a  large  extent  fails  to  satisfy  hair  nourishment,  antidandruff  and  hair  repair  needs  of  the  consumer. 

Personal Details

Sex     o Male                                   o Female

[1:1 RATIO]

Age    17 – 25

[TARGET GROUP TAKEN]

OCCUPATION

o Student

[ONLY STUDENT AS AN OCCUPATION WAS STUDIED]                           

Monthly Income [FAMILY]

o Less than 8,000                o  8001-16000

o 16001-24000                    o 24001-32000

o 32001 and above

[MOST FALL IN THE INCOME GROUP OF 24001-32000 FOLLOWED BY 16001-24000]        

PRESENTATION

ANSWER-3

RANK THEM ACCORDING YOUR PRIORITY:

o Hair type                            o Fragrance

o Packaging                         o Hair problem

o Price                                  o Availability

Response

FEMALE:                                                                             

10 female: -- Hair types                                           

-- Hair problem                                      

-- Fragrance                                                                  

-- Packaging                                                     

-- Price                                                                

-- Availability                                           

In the above response few 3 girls responded price followed by packaging.

MALE:

            [Section-1]                                                                [Section-2]

            6 male: -- Hair prob.                                      4 male: -- Hair prob.

               -- Fragrance                                    -- price        

        -- Hair type                                      -- hair type

        -- Fragrance                                    -- Packaging                       

        -- packaging                                     -- Price                             

        -- Availability                                     -- availability          

ANSWER-6

Semantic

ANSWER - 9

Brand

Media

   Sunsilk

M           F

   Clinic

M         F   

Organics

M      F

Pantene

M       F

TV

10         10  

10       10  

10    10

10     10

Magazine

6            8              

 8         9       

5       4              

4        7

Newspaper

4          6                           

 9         7   

6       4

7        5

ANSWER – 10

q       CLINIC:                           8 MALES & 9 FEMALES

q       ORGANIC:                      7 MALES & 9 FEMALES

q       PANTENE:                     5 MALES & 8 FEMALES

q       SUNSILK:                       4MALES & 6 FEMALES



 

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