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Project Report on Intel Processors Vs. AMD Processors
Project Report on Intel Processors Vs. AMD Processors
RESEARCH OBJECTIVES
After the formulation of the problem for the study and the having the
significance of problem we have the some of the research objectives for that
we are doing the study’ because with out any objective nothing is to be a
study report. The research objectives of this study are as below stated: -
First and utmost findings the consumer and business buying behavior for
Processors.
- Perception and awareness level of all companies in the market.
- Determination of customer satisfaction level in regard to
various brands with Intel.
- Factor affecting the buying behavior of processors.
- Physical distribution of these companies competing with others.
- Difference between these companies in terms of product
attributes.
- Find out the consumer and business target groups.
- To know the consumer and dealer profile of these companies
customer and dealers.
- Identify the problem of consumer and dealer with these
companies.
- Taking the suggestions and complaints of the consumer and
dealer.
So that we are taking these some of the research objectives on which our
study is based.
PRELIMINARY INVESTIGATION
After getting through of the research objectives now we go through step
of the preliminary investigation to find out the necessary information to
fill out the objectives of the study. The information expected to be collect
on the basis of the preliminary investigation are: -
- The various brands and available companies in the market.
- The various feature of various brands competing with the Intel
- List of all dealer and auth. assembler in New Delhi.
- Various promotional, marketing, advertisements, sales activity
and physical distribution of these companies.
- Competition in terms of price and technology between different
brands.
- Future marketing plan from point of competition.
- List of strategic alliances and premium providers and their
services.
- Mapping of buying behavior.
So that to fill out the objectives of study I have done the preliminary
Investigation on overstated defined points and after that a list of needed
information prepared in next chapter.
REVIEW OF EXISTING LITERATURE
To study the buying behavior it necessary to aware with the market
change in few years, because day by day the awareness of the computers
is growing bind along with that the entry of new players in the market grow
rapidly. That has drastically hits the traditional processors market and
makes the many changes in the few years. As to in the processor market the
change is not only due to of competition but along with the change of
technology. To see the market changes in few years we have to go through
with the existing literature of processor market. In the computer studies as
to not of such of studies are done only of few studies were done regarding
computers and their perspectives by foreign as well as by the foreign
writers. So some of the content can be used for this study, the few studies
are used they are: -
- DR. S.P Joseph, “Computer and Human — Relation of IC and Blood”,
A.M.K. University, South Africa, 1998.
- Louis. E. Frenzel, “Computers — Futures Man By Man”, Parsons
Electronics, USA, 2001.
- Dr. A.K. Shiva “Computer Impact over Human lives”, Banglore
University, India, 1998.
- Mr. Arun Jain, “Customer Satisfaction Level of Intel Products”,
Trainee at INTEL, G.G.S. University, 2002.
The some of useful and meaningful point of existing literature for this
study are: --
- Customers of the processors are not only interested to the price
but they pay more stress towards the advancement of technology for easy
and speedy work.
- Computer has made greater impact over human lives rather than
the other technology invention and advancement.
- Computer is another name of change, with that in each one or two
years in computers technology changes is not a big and new thing.
- Initially computers only provide the limited range of services
but today we can not think any service without computers.
- Till 1960 computers have the presence only in 5 countries around
the globe but today approx. each and every country of world have
computers.
So these are the extract of the computer literature that is useful
towards the solution of buying behavior.
FOCUS OF STUDY
Satisfaction is a person felling of pleasure or disappointment resulting
from comparing a products perceived performance in relation to his or her
expectations. So this study mainly focuses on: -
- The satisfaction level of customers the study based on the
feedback collected from the filled questionnaire.
- Whether the customer is satisfied with the supplied product and
not.
- If customer is satisfied up to what extent and if is not
satisfied why. What is the reason behind this?
- Factors that affect the buying behavior as well as the customer
satisfaction.
- How customer taste and preferences affects the company marketing
strategy.
- How company is able to cater the demand and need of different
target groups.
FUTURE SCOPE OF STUDY
This study report has scope of understanding the different aspects of
buying and this can be used in future for further study for: --
- To understand the future demand of consumer and dealer
- To understand the future processor market characteristics.
- For making of better competition strategy in changing
environment.
- Future marketing war and promotional plans decisions.
- For the study of future buying behavior affecting factor
prediction.
- To check the customer satisfaction and brand awareness.
- Suggestions and complaints can be considered for future
products.
So, those are the points of the future scope this study, in which this
study can be used.
RESEARCH METHODOLOGY
INTRODUCTION
The research is a systematic, collection, recording and analyzing of data
about the problem relating to the marketing of goods and services, It
involves the diagnosis of information needs and the selection of relevant
inter-related variables about which valid and reliable information is
gathered, recorded and analyzed.
This research process for the study “BUYING BEHAVIOR OF COMPUTER
PROCESSORS”. This chapter consisting of the research process in both
the aspect i.e. consumer buying behavior and business buying behavior for
different computer processors. Along with this it explains the all of the
research tools from collection of data till analyzing of collected data.
Sample Size :
Sales Persons : 7
Dealers : 20
Consumers : 55
Sampling Method : Convenience Sampling.
Data Collection : Primary & Secondary Data.
Data Collection
After making of the list of the needed information, source of data and
the sampling plan the next step is taken out for the collection of data. In
this study of the data is collected from primary as well as secondary data.
The details of the source of the data are :
Primary & Secondary Data.
Primary Data : Primary data are collected with the help of :
- Questionnaire, Survey and feedback form.
- Through interviewing of consumer and dealer.
- Product supplement and Manual.
- Product warranty cards.
Secondary Data : Secondary data are collected with the help of :
Analysis Instrument
After identify the variables and other factor on that basis the data is
to be analyzed it is necessary to identify the tools and instrument through
which the analysis of data is to be done and presented. So that it lead to
the meaningful and good results from the analysis. In this study, we use the
following instrument of analysis of data :-
- Tables
- Graphs and Charts
- Ratios
- Ranking
- Percentage
MACRO Analysis
- Most of the owners belongs to the income group of 300,000 and
student category but on the other hand dealer have turnover around Rs.
15,00,000.
- 85 % respondents have the PC and on other hand only 5% have the
laptop computer own and in that 92 have Intel Based processors.
- 97% are aware and performance about the Intel Brand and only 2% are
aware about the AMD Processors.
- 90% are overall satisfied with the Intel Processors but on the
other hand AMD have the 5% of the overall customer satisfaction level.
- 74% of the population says that the effective product education and
supplement is to be supplied with the product and 90% of the Population
know about the Intel service providers and overall satisfied with that.
- 92% of the population are strongly agreed that Intel uses the world
best Technology in their processors.
- 84% of the population considered the technology first while
purchasing the processors and the consumer perception about speed,
company, technology, after sale service, warranty policy and price is
excellent.
- Friends and family members have the more influence in buying
decision.
- 95% of the Intel Dealers says that the Intel have the maximum sale,
most population, customer satisfaction than others.
- 88% of the dealers are the authorized dealer of Intel and they deal
in genuine Intel Products.
- Dealers say our 92% customers are satisfied and Intel influences
the choice of consumers rather than the other brand in the market.
- Dealers says the frequency of visit of Intel supervisor is mostly
2- 4 days in a week and 80% of the dealer are unsatisfied with the
promotional activities of Intel and provides the marketing support to
big dealers only.
- 91% of the dealer grades the Intel as the first position among
other brands.
Consumer Buying Behaviour Project Report Findings :
- The most preferred and strong points are observed and find during
the study are:
- Intel products have the more customers irrespective of other
competitors i.e. AMD.
- Intel premium providers are very happy with the Intel business
criteria.
- As the advertisement expenses of Intel are very low but in
comparison to others the brand awareness of Intel is very high.
- In India Intel is only company that providing the Laptop products
and other accessories up to latest technology and also the number of
range of products in laptop computers rather than other companies i.e.
AMD and Cyrix.
- Intel divides its buying behavior consumer and business buyers in
SMB unlike other competitors for facilitating the quality products and
services.
- Friends and family members influence respondents more
advertisements have comparatively less influence on buying decision.
Relatives have negligible influence on purchase decision.
- Irrespective of price the technology and speed are most preferred
element.
- Perception of consumer about the attributes like product, company,
technology is favorable to Intel.
- The main problem of consumer is find to be the price of product
irrespective to others competitor i.e. AMD and Cyrix.
- The main problem of dealer is find to be that no advertisement
assistance any other sales promotional and discount schemes for
dealers.
- The customer satisfaction of Intel consumer and dealer is
remarkable in comparison of other competitors.
RESPONDENT COMPLAINTS
The complaints that are encountered during the study period from dealer
as well as customers in suggestions columns of questionnaire are: -
- The first ever complaint of Intel product is that price of all
product in comparison to other is very high.
- Consumer says Intel gives 5-year warranty on their product but
dealers gives only for 1 year.
- Number of Advertisement on television is very less.
- Intel after sale service towards laptop products is not
satisfactory.
- No range available for laptop products in any of brands.
- Intel after sales service is not satisfactory.
- Procedure for replacement of product is very lengthy and it
takes lots of time.
- Service cost of premium provider is very costly and not
satisfactory up to cost.
- Dealer says any company does not give the advertisement
assistance.
- Intel attitude towards sub — dealer is not up to remark.
- Dealer says that sales and promotional activities are not
satisfactory.
RECOMMENDATIONS
- As the recommendations that are given by the dealer and consumer in
suggestions columns of questionnaire for Intel are: -
- As price is most preferred attribute, so prices of product should
be reduced as to make price competitive.
- After sales service should be improved, by the arrangement of
authorized service centers and dealers.
- More advertisement should be given on television, newspapers etc.
and based on children’s and family members.
- The Company should provide promotional schemes & discount scheme to
satisfy the consumers.
- Advertisement for business buyers should be given and advertisement
assistance should be given to dealers.
- Service of premium providers should be in reach of each user by
reducing the prices and more service centers should be opened.
- Intel should sponsors the T.V. programs, films and public services
to promote the brand.
- The company should promote its brands so that the target consumers
hear its name about the technology.
- The number of Authorized whole seller and dealer should be
increased.
- The more support should be given to authorized assemblers.
LIMITATIONS OF STUDY
Though every effort was put in to make this report authentic in every
sense, yet there were few factors, which might have their influence on the
final report. Hence limitations of the study are: -
- This study is based on the primary data and observations; hence the
probability of personal bias cannot be over rule.
- Limited time is also a limitation due to much of the dealer and
target consumers are not to be surveyed.
- This study is conducted only in some part of Delhi due to of
limited time constraints, so that results are confined to that area
only.
- Data could not be collected correctly as sometimes respondents did
not respond seriously to the questions an d their response may not
reflect the real picture.
- Some times the dealers does not respond correctly due to of
business time and due to of ill mood for conversation but tries to make
possible and unbiased. Respondents, no matter, how honest they,
normally do not exhibit their attribute and this kind of study retains
such limitations.
- In-co-operation of few dealers and consumers is another limitations
of the study.
- Major limitations number of respondent was very small which may not
be true representative of population.
CONCLUSION
- In Delhi near about all dealers and retailer of computer hardware
deals in Intel Processor.
- Latest Technology and speed are the first attribute of choice of
consumer and dealers.
- All companies divides its buying behavior consumer and business
buyers in SMB unlike other competitors for facilitating the quality
products and services.
- Dealer says if promotional activities and advertisements are to be
increased then sale can be increased.
- Discount schemes and gifts should be introduced for big Dealers.
- Credit period should be allowed.
- Consumer buyer decision mainly influenced by the friends and
already user views.
- Mostly consumers are interested in buying the computers during
budget time.
- Most of Intel based PC and laptop are happy with their performance.
- Most of consumers are waiting for the other range of processors.
- Most of the consumer preferred the technology and speed first
rather than the price and advertisement.
Please Tick (ü)
on Choice: -
QUESTIONNAIRE –
CONSUMER
1) Do You Own A Computer?
A) Yes B) No
2) If No — Which Processor Based Computer Would You Like To Purchase
A) Intel B) Celeron C) Cyrix D) AMD
And Specify Why ___________________________________________.
3) If Yes Please Specify Type of Computer?
A) PC B) Notebook C) Server
4) For Whom Did You Buy PC?
A) Personal B) Spouse C) Children
5) Which PC Do You Own?
A) Assembled B) HCL C) HP D) Acer
6) Which Processor Your Computer Own?
A) Intel B) Celeron C) Cyrix D) AMD
7) Specify Why This ___________________________________________.
8) Which processors uses The World Best Technology In Their Products
A) Intel B) Celeron C) Cyrix D) AMID
9) Performance Of Your Computer With above specified Processors Is
A) Excellent B) Very Good C) Good D) Poor E) Fair
10) Have You Ever Avail Service Of any processors Premium
A) Yes B) No
If Yes Specify Name _______________________________________
11) Product Education And Supplement With The Product.
A) Manual B) Warranty Card
C) Credit Facility D) All Mentioned
12) Would You Recommend Any Person To Purchase which Processor?
Specify Name ______________________________________________.
13) Which Factor You Consider Most While Purchasing A Processor
A) Price B) Speed C) Company image D) Technology
14) What is Your Perception About The Following Factor of computer
Processors.
Factor |
Excellent |
Good |
Poor |
Can’t Say |
Price |
|
|
|
|
Speed |
|
|
|
|
Company Name |
|
|
|
|
Technology |
|
|
|
|
After Sale Service |
|
|
|
|
15) How Did You Came To Know About different brands of processors.
A) Friends B) Family C) Advertisements D) Dealer
16) What is The First Word That Comes In Your Mind When You Hear About
any processors brand.
__________________________________________________________
17) Do You Remember Any processors Advertisement
A) Yes B) No
If Yes:—
A) Intel B) Celeron C) Cyrix D) AMD
Also Specify Media _____________________ Place _______________
18) Do You remember The Punch Line of any processors brand
A) Intel B) Celeron C) Cyrix D) AMD
Specify ___________________________________________________.
19) Any Suggestions And Complaints
Respondent Profile —
First Name _________________ Last Name ________________ Age _______
Address ______________________________________________________ City
_________________ Pin _______________________________________
Phone No ______________ Mobile No _____________ E-Mail ID __________
Profession
A) Student B) Business man
C) Service man D) Self Employed
Annually Family Income ( More than)
A) 100,000 B) 150,000 C) 200,000 D) 300,000
Questionnaire for Dealers
1) Are You
A) Dealer B) Sub Dealer C) Retailer D) Sub Retailer
2) Which Brand Of Processor Based Computer or Processor Do You Deal
A) Intel B) Celeron C) Cyrix D) AMD
3) Which Brand Of Processor Based Computer or Processor is Popular, Most
Demanded
A) Intel B) Celeron C) Cyrix D) AMD
4) Why It Is Popular Or Demanded Most?
Please Specify _____________________________________________.
5) Which Type of PC Do You Own?
A) Assembled B) HCL C) HP D) Acer
6) Are You Authorized Assembler Of any processor brand
A) Yes B) No
If “YES “please specify
A) Intel B) Celeron C) Cyrix D) AMD
7) Are You Authorized Assembler Of any Assembled PC
(if Yes Then Specify )
A) HCL B) HP C) Acer
8) Which Processor Have the Maximum Sale At To Your Shop?
A) Intel B) Celeron C) Cyrix D) AMD
9) Your Opinion About The Performance Of Computer With computer
Processors is
A) Excellent B) Very Good C) Good
D) Poor E) Fair
And Which
A) Intel B) Celeron C) Cyrix D) AMD
10) Rank The Following Brand Of Processor As To Your Perception
(From A to D)
11) Please Specify To Which fou Influence The Choice Of Customer
A) Intel B) Celeron C) Cyrix D) AMD
12) The Choice Of Customer Towards Branded System
A) Always B) Some Times C) Mostly D) Never
13) Which Factor You and Customer Consider Most While Purchasing A
Processor
A) Price B) Speed C) Company Image D) Technology
14) Frequency Of Visit Of any brand Supervisor (In a Week)
A) 1—2 B) 2—4 C) 4—5 D) 5—6
And Whom
A) Intel B) Celeron C) Cyrix D) AMD
15) Which Provides You Necessary Marketing Material
A) Intel B) Celeron C) Cyrix D) AMD
16) If Yes Please Specify
A) Board B) Hoarding C) News Paper ad Support
D) Glow Sign Board E) Pamphlets F) Other
17) Which Provides You Ever Any Promotional Schemes
A) Intel B) Celeron C) Cyrix D) AMD
18) Please Specify Type _______________________________________.
19) Would You Recommend Any Person To Purchase Which Processor?
A) Intel B) Celeron C) Cyrix D) AMD
20) Any Suggestions And Complaints
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Project Report Consumer Behaviour Analysis ........... Next data_analysis
Project Report COMPUTER INDUSTRY – AN INTRODUCTION