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Project Report on Cold Drinks (Coca Cola, Pepsi Cold Drink)
OBJECTIVES OF THE STUDY
Following are the objectives of the study:
1. To know the most effective media of advertisement
2. To find out the reasons for liking the advertisement of cold drinks.
3. To find out the most popular slogan of advertisement regarding cold drinks.
Research is voyage from known to unknown
Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique which provide precise tools, specific procedure and technical rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation. Different type of research designs is available depending upon the nature of research project, availability of able manpower and circumstances.
1. Research Design: The research design is the blueprint for the fulfillment of objectives and answering questions. It is a master plan specifying the method and procedures for collecting and analyzing needed information.
o Descriptive Research is used in this study as the main aim is to describe characteristics of the phenomenon or a situation.
2. Data Collection Methods: The source of data includes primary and secondary data sources.
Primary Sources: Primary data has been collected directly from sample respondents through questionnaire and with the help of interview.
Secondary Sources: Secondary data has been collected from standard textbooks, Newspapers, Magazines & Internet.
3. Research Instrument: Research instrument used for the primary data collection is Questionnaire.
4. Sample Design: Sample design is definite plan determine before any data is actually obtaining for a sample from a given population. The researcher must decide the way of selecting a sample. Samples can be either probability samples or non-probability samples.
Sampling Technique: Convenience
Sample Size: 50 Respondents.
Area of Study: Yamuna Nagar.
Brands of Coca- Cola
i) Coca Cola
vi) Maaza Tetra
Flavours of the brand :
vi) Clear Lemon
Size of the Coca Cola cold drinks available in market
i) 200 ml Bottles (RGB Glasses)
ii) 300 ml Bottles (RGB Glasses)
iii) 500 ml Bottles (RGB Glasses)
iv) 1 Litre (PVC Bottles)
v) 1.5 Litre (PVC Bottles)
vi) 2 Litre (PVC Bottles)
Sales of Coca Cola Cold drinks
There is more consumption of Coca Cola and has 70% market share in the Yamunanagar city and Coca Cola is having maximum consumption and after that Thumps-up and after it Limca cold drink in the market and all the products has good sale but less than these.
Brands of Pepsi
i) Pepsi Cola
ii) Mirinda Lemon
iii) Mirinda Orange
iv) Pepsi Soda
v) Pepsi Apple
Flavours of the brand :
Size of the Pepsi cold drinks available in market
vi) 200 ml Bottles (RGB Glasses)
vii) 300 ml Bottles (RGB Glasses)
viii) 500 ml Bottles (500 pt. Bottles)
ix) 1 Litre (PVC Bottles)
x) 1.5 Litre (PVC Bottles)
xi) 2 Litre (PVC Bottles)
Sales of Pepsi Cold drinks
The consumption of Pepsi cola, after this sale of Mirinda Lemon is there and after it Mirinda Orange is there and the market share is less of Pepsi in comparison of Coca Cola.
RESPONDENT'S CLASSIFICATION ACCORDING TO AGE
RESPONDENT'S CLASSIFICATION ACCORDING TO SEX
Table 4.2 shows that 60% of the respondents are males and 40% of them are femalesTABLE 4.3
RESPONDENT'S CLASSIFICATION ACCORDING TO EDUCATIONAL QUALIFICATION
DRINKING OF COLD DRINK
Table 4.4 reveals that all the respondents are drinking cold drinks.
FREQUENCY OF TAKING COLD DRINKS
Table 4.5 reveals that 30% of the respondents drink it once a day, 4% twice a day, 2% more than twice and 32% drink it no regularly.
NAME OF THE COLD DRINKS AVAILABLE IN MARKET
Table 4.6 reveals that all of the respondents are of the view that all the above mentioned cold drinks are available in the market.
PREFERENCE OF COLD DRINK
Table 4.7 indicate that out of 50 respondents 12 like Coca cola, 12 like Pepsi, 7 like Limca, 1 like Fanta, 1 like Mirinda, 10 like Thums-up, 4 like Canada dry and 3 like Maaza.TABLE 4.8
FLAVOURS OF COLD DRINKS
ADVERTISEMENT OF COLD DRINK
Table 4.9 indicate that 96% of the respondents are of the view that they have been the advertisement of the cold drink they like most while 4% shows that they donít have seen the advertisement they like most .TABLE 4.10
MEDIA OF ADVERTISEMENT
NO. OF ADVERTISEMENT
SLOGAN OF COLD DRINK
REASON FOR LIKING THE ADVERTISEMENT
EFFECT OF ADVERTISEMENT ON CONSUMPTION OF COLD DRINK
BEST MEDIA OF ADVERTISEMENT
Table 4.15 reveals that 100% of the respondents are of the view that presently the TV is most effective media of advertisement.TABLE 4.16
NECESSITY OF ADVERTISEMENT
EFFECTIVENESS OF EXPENDITURE INCURRED ON ADVERTISEMENT
Table 4.17 shows that 86% of the respondents are of the view that the expenditure incurred on advertisement is effective in adding the profit while 4% denied the same and 10% did not reply.
REASONS FOR DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS
Table 4.18 shows that 40% of the respondents say education is one of the main reason of Advertisement effectiveness while equal % of the respondents are in the favour of likings, standars of living and level of development
ADD EFFECTIVENESS AND IMPROVEMENT IN ADVERTISEMENT
NECESSITY OF ADVERTISEMENT EFFECTIVENESS
USERS OF ADVERTISEMENT EFFECTIVENESS