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Project Report on Cold Drinks (Coca Cola, Pepsi Cold Drink)


OBJECTIVES OF THE STUDY

Following are the objectives of the study:

1.    To know the most effective  media of advertisement

2.    To find out the reasons for liking the advertisement of cold drinks.

3.    To find out the most popular slogan of advertisement regarding cold drinks.

 

Research Methodology

Research is voyage from known to unknown

Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique which provide precise tools, specific procedure and technical rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation. Different type of research designs is available depending upon the nature of research project, availability of able manpower and circumstances.

Methodology

1.          Research Design: The research design is the blueprint for the fulfillment of objectives and answering questions. It is a master plan specifying the method and procedures for collecting and analyzing needed information.

o   Descriptive Research is used in this study as the main aim is to describe characteristics of the phenomenon or a situation.

2.  Data Collection Methods: The source of data includes primary and secondary data sources.

Primary Sources: Primary data has been collected directly from sample respondents through questionnaire and with the help of interview.

Secondary Sources: Secondary data has been collected from standard textbooks, Newspapers, Magazines & Internet.

3. Research Instrument: Research instrument used for the primary data collection is Questionnaire.

4. Sample Design: Sample design is definite plan determine before any data is actually obtaining for a sample from a given population. The researcher must decide the way of selecting a sample. Samples can be either probability samples or non-probability samples.

Sampling TechniqueConvenience

Sample Size: 50 Respondents.

Area of Study: Yamuna Nagar.

 MARKET PROFILE

 (Coca Cola)

Brands of Coca- Cola

i)           Coca Cola

ii)          Thums-up

iii)         Limca

iv)         Fanta

v)          Maaza

vi)         Maaza Tetra

vii)        Sprite

Flavours of the brand  :

i)           Cola

ii)          Lemon

iii)         Soda

iv)         Orange

v)          Mango

vi)         Clear Lemon

 

Size of the Coca Cola cold drinks available in market

i)         200 ml Bottles (RGB Glasses)

ii)        300 ml Bottles (RGB Glasses)

iii)       500 ml Bottles (RGB Glasses)

iv)       1 Litre (PVC Bottles)

v)        1.5 Litre (PVC Bottles)

vi)       2 Litre (PVC Bottles)

 

Sales of Coca Cola  Cold drinks

Coca Cola

Cold drinks

Weekly

(in carets)

Monthly

(in carets)

Yearly

(in carets)

Coca Cola

520

1840

22400

Fanta

250

1030

12900

Thums-up

350

1350

18500

Limca

380

1210

16300

Maaza Tetra

80

380

6200

Sprite

70

280

5000

Maaza

120

690

10000

(Primary data)

There is more consumption of Coca Cola and has 70%  market  share in the Yamunanagar city and  Coca Cola is having maximum consumption and after that Thumps-up and after it Limca cold drink in the market and all the products has good sale but less than these.

Brands of Pepsi

i)                   Pepsi Cola

ii)                 Mirinda Lemon

iii)               Mirinda Orange

iv)               Pepsi Soda

v)                 Pepsi Apple

Flavours of the brand  :

i)                   Cola

ii)                 Lemon

iii)               Orange

iv)               Soda

v)                 Apple


 

Size of the Pepsi cold drinks available in market

vi)               200 ml Bottles (RGB Glasses)

vii)             300 ml Bottles (RGB Glasses)

viii)           500 ml Bottles (500 pt. Bottles)

ix)               1 Litre (PVC Bottles)

x)                 1.5 Litre (PVC Bottles)

xi)               2 Litre (PVC Bottles)

 

Sales of Pepsi Cold drinks

Pepsi

Cold drinks

Weekly

(in carets)

Monthly

(in carets)

Yearly

(in carets)

Pepsi

430

1750

21600

Mirinda Lemon

390

1180

15400

Mirinda Orange

245

1000

13600

Pepsi Soda

126

470

6000

Pepsi Apple

120

400

5000

 

 

 

 

(Primary Data)

The consumption of Pepsi cola, after this sale of Mirinda Lemon is there and after it Mirinda Orange is there and the market share is  less of Pepsi in comparison of Coca Cola.

TABLE 4.1

RESPONDENT'S CLASSIFICATION ACCORDING TO AGE

Age (in years)

No. of respondents

Percentage

11-20

22

44

21-40

25

50

41-60

3

6

Total

50

100

          Table 4.1 shows that 44% of the respondents are in the age group of 11-20, 50% are in the age group of 21-40 and  6% are in the age group of 41-60.

 

 

 

 


 

TABLE 4.2

RESPONDENT'S CLASSIFICATION ACCORDING TO SEX

Sex

No. of respondents

Percentage

Male

30

60

Female

20

40

Total

50

100

           Table 4.2 shows that 60% of the respondents are males and 40% of them are females

TABLE 4.3

RESPONDENT'S CLASSIFICATION ACCORDING TO EDUCATIONAL QUALIFICATION

Qualification

No. of respondents

Percentage

Illiterate

-

-

Below Matric

-

-

Matric

5

10

Graduate

29

58

Post graduate

16

32

Total

50

100

          Table 4.3 reveals that out of 50 respondents 5 are matriculate and 29 are Graduate and rest of them 16 are post graduate.

TABLE 4.4

DRINKING OF COLD DRINK

Do you take cold drinks

No. of respondents

Percentage

Yes

50

100

No

-

-

Total

50

100

          Table 4.4  reveals that all the respondents are drinking cold drinks.

TABLE 4.5

FREQUENCY OF TAKING COLD DRINKS

HOW FREQUENTLY YOU DRINK

No. of respondents

Percentage

Once a day

15

30

Twice a day

2

4

More than twice

1

2

Not regular drunker

32

64

Total

50

100

          Table 4.5  reveals that 30% of the respondents drink it once a day, 4% twice a day, 2% more than twice and 32% drink it no regularly.

TABLE 4.6

NAME OF THE COLD DRINKS AVAILABLE IN MARKET

Name of cold drinks

No. of respondents

Percentage

Coca cola

-

-

Pepsi

-

-

Fanta

-

-

Limca

-

-

Mirinda

-

-

Thums-up

-

-

Canada dry

-

-

Maaza

-

-

Dew

-

-

All of above

50

100

Total

50

100

          Table 4.6  reveals that all of the respondents are of the view that all the above mentioned cold drinks are available in the market.

 TABLE 4.7

PREFERENCE OF COLD DRINK

Which cold drink you like most

No. of respondents

Percentage

Coca cola

12

24

Pepsi

12

24

Fanta

1

2

Limca

7

14

Mirinda

1

2

Thums-up

10

20

Canada dry

4

8

Maaza

3

6

Dew

-

-

Total

50

100

 

          Table 4.7  indicate that out of 50 respondents 12 like  Coca cola, 12 like Pepsi, 7 like  Limca, 1 like Fanta, 1 like  Mirinda, 10 like Thums-up, 4 like Canada dry and 3 like Maaza.

TABLE 4.8

FLAVOURS OF COLD DRINKS

Flavours

No. of respondents

Percentage

Cola

30

60

Lemon

7

14

Orange

7

14

Mango

2

4

Others

4

8

Total

50

100

          Table 4.8  shows that out of 60% of the respondents like the cola flavour of cold drink, 14% like the Lemon flavour and same percentage of respondents like the orange flavour of cold drink.

 


 

 

 

TABLE 4.9

ADVERTISEMENT OF COLD DRINK

Do you think advertisement of cold drink is required

No. of respondents

Percentage

Yes

48

96

No

2

4

Total

50

100

          Table 4.9  indicate that 96% of the respondents are of the view that they have been the advertisement of the cold drink they like most while 4% shows that they donít have seen the advertisement they like most .

TABLE 4.10

MEDIA OF ADVERTISEMENT

THROUGH WHICH MEDIA YOU HAVE SEEN IT?

No. of respondents

Percentage

TV

46

92

Newspaper

2

4

Magazine

1

2

Other

1

2

Total

50

100

          Table 4.10  reveals that 92% of the respondents are of opinion that they have seen the advertisement on TV while 4% are of the opinion that they have seen the advertisement through newspaper.

 

 

 

 

 

 

TABLE 4.11

NO. OF ADVERTISEMENT

How many advertisements you seen are of the most likely cold drink by you

No. of respondents

Percentage

1

11

22

2

14

28

3

11

22

4

14

28

Total

50

100

          Table 4.11  shows that out of the 50 respondents 11 are of view that there is 1 type of advertisement and other says that there are more than one type.

TABLE 4.12

SLOGAN OF COLD DRINK

Slogan of cold drink which you like

No. of respondents

Percentage

Taste the thunder

12

24

Yara Da tashan

14

28

Yeh dil mange more

16

32

Jo chahe ho jaye, coca cola enjoy

8

16

Total

50

100

          Table 4.12 shows that out of 50 respondents 12 like the slogan 'taste the thunder' ,14 like 'Yara da tashan', 16 like 'yeh dil mange more' and 8 like the slogan 'Jo chahe ho jaye coca cola enjoy'.

TABLE 4.13

REASON FOR LIKING THE ADVERTISEMENT

Why you like advertisement

No. of respondents

Percentage

Its theme and making is appealable

30

60

It has film stars

7

14

Because of good music

7

14

Other reasons

6

12

Total

50

100

Table 4.13 shows that majority of the respondents like the advertisement due to its theme while majority of the respondents like the advertisement due to its film stars and good music.

TABLE 4.14

EFFECT OF ADVERTISEMENT ON CONSUMPTION OF COLD DRINK

Do you think ads. Effect the consumption of cold drink

No. of respondents

Percentage

Yes

23

46

No

17

354

Cann't say

10

20

Total

50

100

          Table 4.14 shows that 46% of the respondents are of the view that advertisement forced them to consume product more 34% of them has  view that advertisement donít force them to consume the product while 20% of them cannot say anything about it.

TABLE 4.15

BEST MEDIA OF ADVERTISEMENT

Which Media Presently Is More Effectively

No. of respondents

Percentage

TV

50

100

Newspaper

-

-

Magazine

-

-

Others

-

-

Total

50

100

 

          Table 4.15 reveals that 100% of the respondents are of the view that presently the TV is most effective media of advertisement.

TABLE 4.16

NECESSITY OF ADVERTISEMENT

DO YOU THINK THE ADVERTISEMENT IS NECESSARY FOR COLD DRINKS?

No. of respondents

Percentage

Necessary

14

28

Very necessary

34

68

Canít say

2

4

Total

50

100

          Table 4.16 shows that highest number of respondents are of the view that advertisement is very necessary for cold drinks while few respondents are of the view that advertisement is necessary.

TABLE 4.17

EFFECTIVENESS OF EXPENDITURE INCURRED ON ADVERTISEMENT

Does expenditure should be incurred on advertisement

No. of respondents

Percentage

Yes

43

86

No

2

4

Canít say

5

10

Total

50

100

 

          Table 4.17 shows that 86% of the respondents are of the view that the expenditure incurred on advertisement is effective in adding the profit while 4% denied the same and 10% did not reply.


TABLE 4.18

REASONS FOR DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

WHICH REASON YOU FIND FOR THE DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

No. of respondents

Percentage

Education

20

40

Liking

10

20

Standard of Living

10

20

Level of Development

10

20

Total

50

100

          Table 4.18 shows that  40% of the respondents say education is one of the main reason of Advertisement effectiveness while equal % of the respondents are in the favour of likings, standars of living and level of development


TABLE 4.19

ADD EFFECTIVENESS AND IMPROVEMENT IN ADVERTISEMENT

WILL THE STUDY OF EFFECTIVENESS WOULD CONTRIBUTE TO IMPROVEMENT OF PRESENT ADVERTISEMENT

No. of respondents

Percentage

Yes

45

90

No

1

2

Cannot say

4

10

Total

50

100

Table 4.19 shows that the majority of the respondents are of the view that the study of effectiveness contributes the improvement in present advertisement.

TABLE 4.20

NECESSITY OF ADVERTISEMENT EFFECTIVENESS

IS ADVERTISEMENT EFFECTIVENESS IS NECESSARY FOR COMPANY?

No. of respondents

Percentage

Yes

48

96

No

1

2

Canít say

1

2

Total

50

100

          Table 4.20 reveals that majority of the respondents say that the advertisement effectiveness is necessary while same did not replied.

TABLE 4.21

USERS OF ADVERTISEMENT EFFECTIVENESS

THE USE STUDY OF EFFECTIVENESS IS FOR WHOM?

No. of respondents

Percentage

For company

34

68

For employees

1

2

For customers

15

30

None of these

-

-

Total

50

100

Table 4.21 indicates that 68% of the respondents are of the view that the study of effectiveness is meant for company while 30% say that it is meant for customers.

Advertisement Effectiveness of Soft Drinks


Advertisement Effectiveness of Soft Drinks - Next Introduction of Advertising Effectiveness and Theory of Advertising Effectiveness


 

 



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