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Project Report on Soft Drink Market Advertising Effectiveness


 FINDINGS

After going through all the project and the collected data, I found that:

    84% of the respondents said that TV is the most effective media of advertisement.

    60% of the respondents said that they like the advertisement of cold drinks because of its theme whereas, 14% said that they like celebrities in advertisement.

    Some 32% of the respondents said that yeh dil maange more is the most popular slogan whereas 28% of the respondents said that yara da tashan is the popular slogan.

    Majority of respondents are of the view that advertisement is very necessary for cold drink.

    Majority of respondents sees the advertisement of the cold drink they like most.

    Majority of the respondents like cola flavor of cold drink

    Equal number of respondents like the brand of Coca Cola and Pepsi

 

SUGGESTIONS

We reached some suggestions :

  Advertisement should not be too expensive, because the advertisement leads and increase the prize of the product.

    Media should be selected according to the choice of customers.

    In rural areas media should be according to the choice of the people.

   To give more attention in making the advertisement to make it effective for the sale of cold drink.

    Price should be decreased so as to attract the consumers to use product more.

   To give attention on the weak media of advertisement so that the consumers comes to know about the product.

   It should be attractive one so that people are attracted toward the advertisement.

 

LIMITATIONS

v    The project relied mainly on the primary data.

v    Consumer give very unclear picture.

v    We have a limited time.

v    The study is based on limited sample.

v    It begin my first attempt to undertake such a study, thus the inexperience is also a obstacle to accomplish the project in a proper way.

v   It was also difficult to get proper information from the people because they were indulging in some other activities.

 

CONCLUSION

In last you conclude that majority of the respondents said that TV is the most effective media for advertisement of cold drinks and the celebrities and the slogans in the advertisement effect the consumers.

 

ADVERTISEMENT EFFECTIVENESS

 OF COLD DRINKS

BACK GROUND INFORMATION

 

I)       Name                   :         __________________________________

II)      Age                      :         __________________________________

III)     Qualification        :

IV)     1.      Literate               

          2.      Illiterate

          if literate ?

          1.      Below Matric                           2.      Matric        

          3.      Graduate                                4.      Post Graduate

V)      Profession                    :         __________________________________

VI)     Address              :         __________________________________

                                                __________________________________

VII)   Size of family      :         __________________________________

 

1).     Do you take cold drink ?

          a.       Yes                                         b.      No    

2).     How frequently you take cold drink  ?

          a.       Once a day                             b.      Twice a day

          c.       More than twice                      d.      Not regular

3).     Which are the different cold drinks available in the market ?

          a.       Coca Cola                              b.      Pepsi

          c.       Limca                                      d.      Fanta

          e.      Thums-up                               f.       Mirinda

          g.      Limca                                      h.       Maaza

          i.        Canada Dry                            j.        All of these

4).     Which cold drink you like most ?

          a.       Coca Cola                              b.      Pepsi

          c.       Limca                                      d.      Fanta

          e.      Thums-up                               f.       Mirinda

          g.      Limca                                      h.       Maaza

          i.        Canada Dry                            j.        All of these

5).     Which flavour of cold drink you like most ?

          a.       Cola                                        b.      Lemon

          c.       Mango                                     d.      Orange

          e.      Other

6).     Have you seen the advertisement of cold drink you like most ?

          a.       Yes                                         b.      No

7).     Through which media you have seen it?

          a.       T.V.                                         b.      News Paper       

          c.       Magazine                                d.      Others

8).     How many types of advertisement of you preferred brand of cold drink are there?

          a.       1                                              b.      2

          c.       3                                              d.      4

9).     Which slogan of cold drink you like most ?

          a.       Taste the Thunder

          b.      Yara Da Tashan

          c.       Yeh Dil Mange More                                          

          d.      Jo chahe ho Jai COCA-COLA enjoy

10).   Why do you like the advertisement ?

          a.       Because it has film stars ?

          b.      Because of Good music

          c.       Its theme and making is appealable.

          d.      Any other reason.

11).   Do you think that advertisement has forced you to consume product more ?

          a.       Yes                                         b.      No

12).   Which media is presenting the advertisement is necessary for sale of cold drink ?

          a.       T.V.                                         b.      News Paper       

          c.       Magazine                                d.      Others

13).   Do you think the advertisement is necessary for sale of cold drink ?

          a.       Necessary                                        b.      Very Necessary

          c.       Not Necessary                       d.      Cant Say

14).   The expenditure incurred on advertisement of cold drink is such effective that it adds to profit ?

          a.       Yes                                         b.      No

          c.       Cant  Say                    

15)    Which reason you find for the difference of advertisement effectiveness ?

          a.       Education                               b.      Likings

          c.       Standard of Living                  d.      Level of Development

16)    Is the study of effectiveness would contribute to improvement in present advertisement ?

          a.       Yes                                         b.      No

          c.       Cant Say

17)    Is advertisement effectiveness is necessary for company ?

          a.       Yes                                b.      No

          c.       Cant Say

18)    What do you think the use of study  of effectiveness is for who?

          a.       For Company               b.      For Employees

          c.       For Customers             d.      None of these


 

 



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