Project Report on "Consumer Behaviour towards Washing Machines and Refrigerator"

(A Survey Carried out of Faridabad and nearby Areas)

INTRODUCTION

Everybody know about Washing Machine & Refrigerator As these durable goods are the part of human life.

There are different benefits of Washing Machines and Refrigerators : -

Washing Machines & Refrigerators Project Report

Washing Machine is mainly used to wash the clothes. It is invented because Washing of clothes require a lot of hard work but due to technology upgradation in this territory. It has become a status symbol and a product of want.

Today, these different washing machines are provided by different companies by different features.

Some company is providing simple washing machine with dryer, some of other providing fully automatic. Some companies are providing Front Loading.

Refrigerator is used to store food item at a very low temperature so that food does not destroy.

Food products are easily attacked by enzymes in summer season. So scientist think of the product, that are stored at low temperature so that they can be safe for a longer period and in this way, a great scientific product was invented namely Refrigerator, i.e. Fridge in common language.

Now a days, there are different types of advanced Refrigerators that are available in the market. Some of larger capacity, some are of eco-friendly, some are frost-free, some make ice quickly and others maintains the hygienes of food items.

SIGNIFICANCE OF THE STUDY

REVIEW OF LITERATURE & PROBLEM STATEMENT

As I would find any Project Report on the topic consumer behaviour towards Washing Machine and Refrigerator. So, I consult Indian Journal of Marketing of last year for latest information. Topics of various author are as follows :-

PROBLEM STATEMENTS

SCOPE OF THE STUDY

RESEARCH METHODOLOGY

TYPE OF RESEARCH DESIGN

The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator.

The Research divide into two parts : -

EXPLORATORY RESEARCH

The universe define as comprising of people who had avail, purchase for Washing Machine & Refrigerator. Exploratory Research aimed at finding out the drivers of consumer behaviour.

CONCLUSIVE RESEARCH

Conclusive Research consisted of Administer Survey through questionnaire. The questionnaire mainly had closed end questions. The Final Questionnaire consisted of questions based on factors affecting the consumer behaviour.

CONSTRUCT

The objective are further crystallized to determine specific constructs that essentially define the Research Objective based on the Research Objectives, we have to measure : -

INFORMATION NEED

Respondent’s Profile

General Information

DATA COLLECTION FROM PRIMARY SOURCES

The Primary Sources are customer who purchase or going to purchase Washing Machine and Refrigerator.

The Universe for the survey is the customer who researches dealer’s shop and who have Washing Machine & Refrigerator in their home. The survey done at ____________ and nearby areas. In all, I collect a sample of 200. Data will be collect through administrated questionnaires.

SCALING TECHNIQUES

The various scale used in the questionnaire are : -

2. Ordinary Scale : Likert Scale

Traditional (Five Point Scale)

3. 3 Point Scale

4. Binary Scale

5. Open End

PROJECT REPORT CONSUMER BEHAVIOUR TOWARDS PURCHASE OF REFRIGERATOR

Dear Respondents,

With due honour we want to submit that we want to know about your opinion regarding various brands of Refrigerators and Washing Machines. For the same, you are humbly requested to fill up the following Form

Name ___________________________ Age _________________

Sex Male ( ) Female ( )

Family Income (Monthly)

(i) upto 5000 ( ) (ii) 5000-7500 ( ) (iii) 7500-10000 ( ) (iv) Above 10000 ( )

FAMILY KIND

(i) Nuclear Family ( ) (ii) Joint Family ( )

QUESTIONNAIRE

1. Did you recently purchase a new REFRIGERATOR?

    Brand Name : ______________________________ Time : ______________________________________

2. Do you have any Old REFRIGERATOR in your home before purchase new REFRIGERATOR : -

    (i) Yes ( ) (ii) No ( )

    If yes, then reason for purchasing new one, please tick

    (i) Old REFRIGERATOR out of function/problematic ( ) (ii) Better & Modern REFRIGERATOR available ( ) (iii) Storage Capacity of old REFRIGERATOR is not sufficient ( )

Q.3. You have old REFRIGERATOR, is it Flexigerator, Frost-Free or Double Cool etc.? (*Please Tick)

    (i) Flexigerator ( ) (ii) Frost Free ( ) (iii) Double Cool ( )

Q.4. On what basis you purchase that specific brand of REFRIGERATOR (please rank)

    (i) Superior Quality/Technology ( ) (ii) Price/Value for Money ( ) (iii) Durability ( ) (iv) Brand Image ( ) (v) Financial ( ) (vi) Celebrity Endorsement ( ) (vii) Recommended by others ( )

Q.5. From where did you know about your brand of REFRIGERATOR? (Please Tick)

    (i) Print Media ( ) (ii) Broadcasting Media ( ) (iii) Hoarding/Glowing Sign Board ( ) (iv) Word-of-Mouth ( )

Q.6. How many people of your family do involve in purchasing decision making : -

    (i) Husband (Individually) ( ) (ii) Wife (Individually) ( ) (iii) Husband & Wife (Both) ( ) (iv) Entire Family ( )

Q.7. How much are you satisfied with your current purchase?

    (i) Fully ( ) (ii) Party ( ) (iii) Not Satisfied ( )

Q.8. How do you view celebrity endorsement in case of REFRIGERATOR?

    (i) Strongly Agree ( ) (ii) Agree ( ) (iii) Neutral ( ) (iv) Disagree ( ) (v) Strongly Disagree ( )

Q.9. When did you purchase/would like to purchase REFRIGERATOR?

    (i) When promotional schemes are open (ii) irresponse of promotional schemes

Q.10. What is your opinion regarding about ‘After Sales Service’ of REFRIGERATOR?

    (i) Strongly Agree ( ) (ii) Agree ( ) (iii) Neutral ( ) (iv) Disagree ( ) (v) Strongly Disagree ( )

Q.11. If someone in your reference group and wants to purchase a new REFRIGERATOR, would you suggest your comany’s brands?

    (i) Yes ( ) (ii) No ( ) If No, then why : ________________________________