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MBA Project Report on Customer Satisfaction towards Banking Services of Standard Chartered Bank


Project Report on Customer Satisfaction towards Banking Services of Standard Chartered Bank, Factors influencing the Customers towards Banking Services with Special Reference to Standard Chartered Bank, New Delhi

Standard Chartered Bank in India

The Chartered Bank opened its first overseas branch in India, at Kolkata, on 12 April 1858. Eight years later the Kolkata agent described the Bank's credit locally as splendid and its business as flourishing, particularly the substantial turnover in rice bills with the leading Arab firms. When the Chartered Bank first established itself in India, Kolkata was the most important commercial city, and was the centre of the jute and indigo trades. With the growth of the cotton trade and the opening of the Suez Canal in 1869, Bombay took over from Kolkata as India's main trade centre. Today the Bank's branches and sub-branches in India are directed and administered from Mumbai (Bombay) with Kolkata remaining an important trading and banking centre.

 

The Aim of Marketing

The aim of marketing is meet & satisfy target customers' needs and wants. Different definitions on marketing has been given by different authors. Such as according to Philip Kotler "Marketing is human activity directed at satisfying needs and wants through exchange processes."

In the U.K., a very similar definition was given by the charted Institute of Marketing. "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

 

Project Report Contents

1. Preface

2. Introduction to Standard Chartered

3. Introduction to Project

4. Scope of the Project

5. Concept of Marketing

6. Objectives of the Study

7. Research Methodology

8. Findings and Analysis

9. Conclusions

10. Suggestions & Recommendations

11. Questionnaire

12. Bibliography.

 

Project Description :

Title : Project Report on Customer Satisfaction towards Banking Services of Standard Chartered Bank, Factors influencing the Customers towards Banking Services with Special Reference to Standard Chartered Bank, New Delhi.

Category : Project Report for MBA

Pages : 62

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