Standard Chartered Bank in India
The Chartered Bank opened its first overseas
branch in India, at Kolkata, on 12 April 1858. Eight years later the Kolkata
agent described the Bank's credit locally as splendid and its business as
flourishing, particularly the substantial turnover in rice bills with the
leading Arab firms. When the Chartered Bank first established itself in
India, Kolkata was the most important commercial city, and was the centre of
the jute and indigo trades. With the growth of the cotton trade and the
opening of the Suez Canal in 1869, Bombay took over from Kolkata as India's
main trade centre. Today the Bank's branches and sub-branches in India are
directed and administered from Mumbai (Bombay) with Kolkata remaining an
important trading and banking centre.
The Aim of Marketing
The aim of marketing is meet & satisfy target customers' needs and wants. Different definitions on marketing has been
given by different authors. Such as according to Philip Kotler "Marketing is
human activity directed at satisfying needs and wants through exchange
processes."
In the U.K., a very similar definition was
given by the charted Institute of Marketing. "Marketing is the management
process responsible for identifying, anticipating and satisfying customer
requirements profitably."
Project Report Contents
1. Preface
2. Introduction to Standard Chartered
3. Introduction to Project
4. Scope of the Project
5. Concept of Marketing
6. Objectives of the Study
7. Research Methodology
8. Findings and Analysis
9. Conclusions
10. Suggestions & Recommendations
11. Questionnaire
12. Bibliography.
Project Description :
Title : Factors influencing the Customers
towards Banking Services with Special Reference to Standard Chartered Bank,
New Delhi.
Category : Project Report for MBA
Pages : 62
This project is our paid category, its cost
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